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About Frida

Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!

Past Sales Featuring Frida

Sale Ended December 24, 2012

For Babies & Kids

Delight the little one on your list with these stylish clothes, retro-themed toys, and a lot more.

Sale Ended January 18, 2013

We ♥ Sparkle: Girls' Jewelry

If you know a little girl who loves bling, this colorful jewelry is the perfect gift. Charm bracelets, earrings, and necklaces coated with pink, red, and purple enamel add a pop of color to any ensemble, and the fun designs (think hearts, butterflies, cupcakes, and flowers) appeal to girly girls.

Sale Ended December 10, 2012

The Girls' Shop

From sweaters to socks, this sale has your mini stylista covered from head to toe. Our buyers chose their favorite winter looks for girls, and since this bunch includes both versatile neutrals and playful brights, she'll have plenty to choose from no matter her style.

Sale Ended April 01, 2013

Girls' Earrings We ♥

Know a little girl who has her ears pierced? You're about to hit the jackpot. The earrings here come in all shapes and sizes: strawberries, cupcakes, flowers, shooting stars, elephants, and more are available in a host of hues.