General Assembly & more

Featured Looks

About General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

New Sales Featuring General Assembly & more

Shop 2 New Sales

Past Sales Featuring General Assembly & more

Sale Ended June 08, 2014

Wear This Now

Summer essentials from Tod's, Bailey of Hollywood, James Perse, and more.

Sale Ended July 20, 2014

L

The summer essential, sorted for easy selection.

Sale Ended May 21, 2014

Short-Sleeve Button-Ups

At some point this summer it will be way too hot for long sleeves. When that time comes, make sure you’re prepared with our latest selection of stylish short sleeve button-ups. From plaids to stripes to checks, stay cool and in style no matter how high the temperature rises.

Sale Ended June 28, 2014

32-33

Featuring pants in hues from khaki to gray to olive and more, as well as always-cool camo, this sale features a ton of stylish ways to keep cool in style this summer.