General Assembly & more

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About General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

New Sales Featuring General Assembly

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Past Sales Featuring General Assembly

Sale Ended June 28, 2014

32-33

Featuring pants in hues from khaki to gray to olive and more, as well as always-cool camo, this sale features a ton of stylish ways to keep cool in style this summer.

Sale Ended May 12, 2014

Shorts & Chinos: Up to 70% Off

We’re in a spring state of mind and it’s on full display in this sale. With a full spectrum of chinos in a wide variety of bright, bold hues, this selection has plenty of options to add a dose of energy to your daily look.

Sale Ended July 07, 2014

Button-Up Shirts: Up to 80% Off

Upgrade your wovens arsenal with this selection from some of our favorite brands including Theory, J. Lindeberg, and Marc by Marc Jacobs. Whether you're looking for a rugged work shirt, a casual sport shirt, or a crisp dress shirt, you'll find all that and more, here.

Sale Ended June 23, 2014

Fashion Math: Espadrilles + Shorts

The perfect summer combo from Soludos, Orlebar Brown, Dockers, and more.