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About General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

New Sales Featuring General Assembly

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Past Sales Featuring General Assembly

Sale Ended December 02, 2013

Chinos & Cords Under $60

Sturdy pants in a range of cold-weather hues from our most trusted brands including Gant, Fred Perry, and Theory.

Sale Ended September 21, 2013

How to Wear It: Black Denim

Formerly the domain of downtown cool kids and mechanics — both were onto a good thing — black denim is as versatile as it is stylish. But don't just take our word for it, check out this sale, which includes a slew of ways to pull off the look. Whether you pair it with a camo jacket, a chambray shirt, or a striped sport shirt, you'll be sure to stand out from the pack.

Sale Ended September 04, 2013

Last Chance: Casual Essentials Up to 90% Off

Summer's not over yet, which means there's still time to get your casual warm weather look in order. That's where this selection of essentials — chinos, shirts, shorts, swim trunks, cotton knits, and more — comes in.

Sale Ended November 30, 2015

Suiting: Under $250

Exceptional deals on staple suits by J. Lindeberg, Tommy Hilfiger, and more

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