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About General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

Past Sales Featuring General Assembly

Sale Ended April 06, 2014

April Steals Under $40

Amazing deals on spring-ready casual essentials from Original Penguin, Gant, and more.

Sale Ended May 19, 2014

Casual Blazers Under $150

The world may be a more casual place than it was a generation ago, but that’s no excuse to dress down. If anything, it means you’ll stand out even more — in a great way — when you put on a smart tailored look. You’ll find plenty of great options at killer prices here to help you do just that, from classic pinstripe blazers to camo numbers.

Sale Ended October 07, 2013

Fall Colors: Shades of Blue

Blue may not be the first color that comes to mind when you think of fall colors, but if you feel like it’s out of place for the season, picture a navy peacoat, that mainstay of stylish men for decades, or a crisp pair of dark denim. Getting into the season yet? This sale, featuring varsity jackets, blazers, polos, cashmere caps, striped scarves, and more from brands like Bespoken, Gant, and Fred Perry will have you feeling just fine about the change in season.

More Styles by General Assembly