General Assembly

General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

New General Assembly Sales

Past Sales Featuring General Assembly

General Assembly Button-Ups at $19
SALE ENDED ON: April 6, 2014

Button-Ups at $19

Stock up for spring — without breaking the bank — with these colorful selections from Original Penguin, Ben Sherman, and more.
General Assembly Sunday Night Steals
SALE ENDED ON: April 1, 2014

Sunday Night Steals

End the weekend on a high note with a great deal on pieces from some of your favorite designers, including 7 for All Mankind, John Varvatos, and Gant, among others. You’ll find everything here from watches and shades to sportcoats and cufflinks. It’s the kind of selection you’ll want to tell your friends about — but only after you’ve made your picks.
General Assembly Final Few
SALE ENDED ON: March 28, 2014

Final Few

Once in a while, we wind up with some great items that haven't found their way to a good home (read: yours). It’s tragic, we know. But there’s a silver lining — we've put all those stylish pieces in one place for easy browsing (and picking). We’ve only got a few of each item in stock, so move fast before we run out.
General Assembly Sunday Night Steals
SALE ENDED ON: March 25, 2014

Sunday Night Steals

End the weekend on a high note with a great deal on pieces from some of your favorite designers, including 7 for All Mankind, John Varvatos, and Gant, among others. You’ll find everything here from watches and shades to sportcoats and cufflinks. It’s the kind of selection you’ll want to tell your friends about — but only after you’ve made your picks.
General Assembly Casual Chinos
SALE ENDED ON: March 24, 2014

Casual Chinos

We’re in a spring state of mind and it’s on full display in this sale. With a full spectrum of chinos in a wide variety of bright, bold hues, this selection has plenty of options to add a dose of energy to your daily look.
General Assembly March Steals Under $40
SALE ENDED ON: March 22, 2014

March Steals Under $40

Amazing deals on spring-ready casual essentials from Original Penguin, Vince, and more.

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