General Assembly

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About General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

New Sales Featuring General Assembly

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Past Sales Featuring General Assembly

Sale Ended December 23, 2014

Winter Layering 101

Pile on these versatile hoodies, henleys, and more for a cool look that'll keep you warm.

Sale Ended February 24, 2015

100 Top Winter Looks

Look good and fight the chill in a smart selection of the season's best wardrobe staples.

Sale Ended December 11, 2014

Outerwear Under $100

Coats by Vince Camuto, French Connection, and more, for a steal.

Sale Ended March 30, 2015

New Hues: White & Gray

Go with one of spring's coolest combos for an elegant, subdued vibe

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