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About General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

New Sales Featuring General Assembly & more

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Past Sales Featuring General Assembly & more

Sale Ended April 14, 2014

Patterned Ties & Pocket Squares

You've nailed your suit, you've got that perfect sportcoat, and your button-ups are up to snuff, so now what? You've gotta make sure your accessories are on point, that's what. Here, we've put together a selection of ties and pocket squares from some of our favorite labels, like Brooks Brothers, Tommy Hilfiger, John Varvatos, and more, so you can do exactly that.

Sale Ended July 20, 2014

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The summer essential, sorted for easy selection.

Sale Ended May 29, 2014

Summer Office Style

This sale has everything you need to look your best on the job this summer, from trim dress shirts to lightweight jackets, trousers, footwear, and more. Stock up on a host of top brands, and make sure your workday style is up to snuff.

Sale Ended August 11, 2014

Get Fit: Workout Shorts

Performance gear from Umbro, Puma, New Balance, and more to keep you moving in style.

More Styles by General Assembly