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About General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

Past Sales Featuring General Assembly

Sale Ended December 02, 2013

Chinos & Cords Under $60

Sturdy pants in a range of cold-weather hues from our most trusted brands including Gant, Fred Perry, and Theory.

Sale Ended May 31, 2016

Linen Essentials

Vacation-ready pieces in summer’s quintessential fabric

Sale Ended November 30, 2015

Suiting: Under $250

Exceptional deals on staple suits by J. Lindeberg, Tommy Hilfiger, and more

Sale Ended August 30, 2015

Easy Pieces: Casual Sportcoats

Dress up your favorite casual jeans with these standout jackets

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