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About General Assembly

General Assembly clothing blends classic menswear styling with hip, preppy shots of color and creative details that offer a subversive and scrappy take on oxford shirts, blazers, overcoats and roll-up chinos -- outfits you can wear to the park as easily as you can to the office. The casual-cool brand was founded in Brooklyn, New York in 2010 by Alex Keith and Adam Travis, who got their initial start by loading up a van with their first batch of made-in-Brooklyn menswear and driving it across the country to convince storeowners that they absolutely needed to stock it. The brand prides itself on designing basic, utilitarian menswear distinguished by inventive touches of personality – think barn coats with horn buttons, oxford shirts with contrast trim dime pockets and more. General Assembly is part of the Supply System family, which also includes sportswear-inspired Mr. Nice and womenswear brand Super National.

New Sales Featuring General Assembly & more

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Past Sales Featuring General Assembly & more

Sale Ended June 11, 2015

Can't-Fail Combos: Polos & Chinos

Nail the modern off-duty uniform with pieces by Fred Perry, Life After Denim, and more

Sale Ended January 15, 2015

Date Night Style

Looks that won't let you down for a big night out.

Sale Ended December 25, 2014

Slim-Fit Pants

Well-cut trousers to fill the modern man's wardrobe.

Sale Ended January 10, 2015

Chunky Sweaters

Substantial, cozy knits for cold weather or couch surfing.

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