SALE ENDED ON: February 18, 2014
Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.
New General Idea Sales
Past Sales Featuring General Idea
SALE ENDED ON: January 27, 2014
Button-Ups: Up to 75% OffUpgrade your wovens arsenal with this selection from some of our favorite brands including Theory, J.Lindeberg, and Marc by Marc Jacobs. Whether you're looking for a rugged work shirt, a casual sport shirt, or a crisp dress shirt, you'll find all that and more, here.
SALE ENDED ON: January 21, 2014
Winter WhitesYou're your own man, right? Well then you can wear white whenever you please. These thermal shirts, shell jackets, sweaters, and more from top brands including Levi's, Theory, and Vince will have you rocking the color well after Labor Day.
SALE ENDED ON: January 18, 2014
Knits: Up to 90% OffYou could wear the same pair of dark jeans every day if you wanted, but shirts? Those have got to be changed. Choose from these tees, polos, hoodies, and more from Ben Sherman, Gant by Michael Bastian, John Varvatos Star USA, and more. And choose with impunity — each of them is perfect for a range of occasions and budgets.
SALE ENDED ON: January 15, 2014
Casual OuterwearPuffer jackets, toggle coats, army parkas, and more ways to fend off the winter chill in style.
SALE ENDED ON: January 10, 2014