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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

New Sales Featuring General Idea & more

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Past Sales Featuring General Idea & more

Sale Ended September 24, 2014

Transitional Wardrobe Feat. Rodd & Gunn

Stylish sweaters, zip-ups, and jackets to navigate the changing weather.

Sale Ended February 20, 2015

Final Few

Score stylish apparel and accessories at a great price.

Sale Ended December 25, 2014

Slim-Fit Pants

Well-cut trousers to fill the modern man's wardrobe.

Sale Ended December 25, 2014

As Seen on KTLA: New Year's Eve Style

A checklist for getting all glammed up before the ball drops on 2014.

More Styles by General Idea