General Idea & more

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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

New Sales Featuring General Idea & more

Shop 3 New Sales

Past Sales Featuring General Idea & more

Sale Ended July 20, 2014

L

The summer essential, sorted for easy selection.

Sale Ended August 07, 2014

Print It Out

Embrace the season's most eye-catching trend with this stylish assortment of shorts, shirts, trunks, and more. Shop the look in this sale, from Burkman Bros, Reyn Spooner, John Varvatos, and more.

Sale Ended June 28, 2014

32-33

Featuring pants in hues from khaki to gray to olive and more, as well as always-cool camo, this sale features a ton of stylish ways to keep cool in style this summer.

Sale Ended August 18, 2014

Warm Days, Cool Nights

Swim trunks, hoodies, and more for those long stretches at the beach.