General Idea

General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

Past Sales Featuring General Idea

General Idea March Steals: Up to 70% Off
SALE ENDED ON: March 31, 2014

March Steals: Up to 70% Off

Unbeatable prices on spring-ready casual essentials from Theory, Fred Perry, and more.
General Idea Final Few
SALE ENDED ON: March 15, 2014

Final Few

Once in a while, we wind up with some great items that haven't found their way to a good home (read: yours). It’s tragic, we know. But there’s a silver lining — we've put all those stylish pieces in one place for easy browsing (and picking). We’ve only got a few of each item in stock, so move fast before we run out.
General Idea Further Reduced: Apparel Winter Blowout
SALE ENDED ON: February 18, 2014

Further Reduced: Apparel Winter Blowout

It's your last chance for amazing deals on everything from duffle coats to suits to tees.
General Idea Button-Ups: Up to 75% Off
SALE ENDED ON: January 27, 2014

Button-Ups: Up to 75% Off

Upgrade your wovens arsenal with this selection from some of our favorite brands including Theory, J.Lindeberg, and Marc by Marc Jacobs. Whether you're looking for a rugged work shirt, a casual sport shirt, or a crisp dress shirt, you'll find all that and more, here.
General Idea Winter Whites
SALE ENDED ON: January 21, 2014

Winter Whites

You're your own man, right? Well then you can wear white whenever you please. These thermal shirts, shell jackets, sweaters, and more from top brands including Levi's, Theory, and Vince will have you rocking the color well after Labor Day.
General Idea Knits: Up to 90% Off
SALE ENDED ON: January 18, 2014

Knits: Up to 90% Off

You could wear the same pair of dark jeans every day if you wanted, but shirts? Those have got to be changed. Choose from these tees, polos, hoodies, and more from Ben Sherman, Gant by Michael Bastian, John Varvatos Star USA, and more. And choose with impunity — each of them is perfect for a range of occasions and budgets.
General Idea Casual Outerwear
SALE ENDED ON: January 15, 2014

Casual Outerwear

Puffer jackets, toggle coats, army parkas, and more ways to fend off the winter chill in style.

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