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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

Past Sales Featuring General Idea

Sale Ended December 27, 2015

Up to 80% Off: Outerwear

Score a new topcoat — or maybe two — with steals by John Varvatos, Rogue, and more

Sale Ended April 04, 2016

Final Few

Your last chance to score these stylish steals before they go

Sale Ended October 30, 2011

FINAL SALE: PART 1

This is one for the record books, folks. Our massive final sale features a slew of labels, styles from classic to cutting-edge, and pretty much every type of apparel you can imagine. Whether you’re looking to dress to the nines or just hang out in style, we've got you covered. Stock up. After all, it is your last chance.

Sale Ended December 25, 2014

As Seen on KTLA: New Year's Eve Style

A checklist for getting all glammed up before the ball drops on 2014.

More Styles by General Idea