Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.
Seasonal must-haves for the beach, the couch, and everywhere in between
Refresh your wardrobe with go-to button-ups in the color that looks good on every guy
Comfortable workout gear that can keep up with you beyond the gym
Embrace the blues with head-to-essentials by AG Adriano Goldschmeid, Fred Perry, and more