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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

New Sales Featuring General Idea & more

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Past Sales Featuring General Idea & more

Sale Ended September 24, 2014

Transitional Wardrobe Feat. Rodd & Gunn

Stylish sweaters, zip-ups, and jackets to navigate the changing weather.

Sale Ended August 07, 2014

Print It Out

Embrace the season's most eye-catching trend with this stylish assortment of shorts, shirts, trunks, and more. Shop the look in this sale, from Burkman Bros, Reyn Spooner, John Varvatos, and more.

Sale Ended August 18, 2014

Warm Days, Cool Nights

Swim trunks, hoodies, and more for those long stretches at the beach.

Sale Ended September 16, 2014

100 Top Fall Looks

Want to punch up your style this fall? Start with this assortment of stylishly casual gear. From trousers to sport shirts to sharp jackets and more, it’s everything you need to be the best-dressed guy at the office, or weekend brunch.

More Styles by General Idea