Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.
Pile on these versatile hoodies, henleys, and more for a cool look that'll keep you warm.
Go-to jeans in every wash to pair with your other off-duty essentials
Head-to-toe looks to capture the effortless, cool kid vibe
Beat the chill, courtesy of these high-style selections