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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

New Sales Featuring General Idea & more

Shop 2 New Sales

Past Sales Featuring General Idea & more

Sale Ended August 07, 2014

Print It Out

Embrace the season's most eye-catching trend with this stylish assortment of shorts, shirts, trunks, and more. Shop the look in this sale, from Burkman Bros, Reyn Spooner, John Varvatos, and more.

Sale Ended May 24, 2014

Early Access: Tees, Polos & More Up to 80% Off

Casual essentials for your upper half from brands like Jack Spade, Orlebar Brown, and Gant.

Sale Ended September 29, 2014

Fall Getaway

Duffels, hats, sweaters, and more to refine your weekend wardrobe.

Sale Ended December 14, 2014

Winter Stock-Up: Sweaters

Essential apparel and accessories for the season by Valentino, Michael Kors, and more.

More Styles by General Idea