General Idea & more

Featured Looks

About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

New Sales Featuring General Idea & more

Shop 2 New Sales

Past Sales Featuring General Idea & more

Sale Ended July 25, 2014

Swimming in Prints

Even if you wear a conservative suit to work, that’s no reason you can’t show off a bit of personality at the beach. That’s exactly what this selection is designed to help you do. Featuring trim, classically-cut trunks from brands like Brooks Brothers, 2(x)ist, Theory, and more, this sale has plenty of ways to stand out on the sand.

Sale Ended June 08, 2014

Wear This Now

Summer essentials from Tod's, Bailey of Hollywood, James Perse, and more.

Sale Ended May 21, 2014

Short-Sleeve Button-Ups

At some point this summer it will be way too hot for long sleeves. When that time comes, make sure you’re prepared with our latest selection of stylish short sleeve button-ups. From plaids to stripes to checks, stay cool and in style no matter how high the temperature rises.

Sale Ended June 28, 2014

32-33

Featuring pants in hues from khaki to gray to olive and more, as well as always-cool camo, this sale features a ton of stylish ways to keep cool in style this summer.