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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

New Sales Featuring General Idea & more

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Past Sales Featuring General Idea & more

Sale Ended June 08, 2014

Wear This Now

Summer essentials from Tod's, Bailey of Hollywood, James Perse, and more.

Sale Ended September 24, 2014

Transitional Wardrobe Feat. Rodd & Gunn

Stylish sweaters, zip-ups, and jackets to navigate the changing weather.

Sale Ended January 09, 2015

Mobile First Look: Final Sale Outerwear

Coats and jackets to keep you looking good in any climate.

Sale Ended February 20, 2015

Final Few

Score stylish apparel and accessories at a great price.

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