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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

New Sales Featuring General Idea & more

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Past Sales Featuring General Idea & more

Sale Ended August 07, 2014

Print It Out

Embrace the season's most eye-catching trend with this stylish assortment of shorts, shirts, trunks, and more. Shop the look in this sale, from Burkman Bros, Reyn Spooner, John Varvatos, and more.

Sale Ended December 11, 2014

Outerwear Under $100

Coats by Vince Camuto, French Connection, and more, for a steal.

Sale Ended December 25, 2014

As Seen on KTLA: New Year's Eve Style

A checklist for getting all glammed up before the ball drops on 2014.

Sale Ended December 01, 2014

Chinos & Joggers Under $50

Staple styles by Dockers, Billy Reid, Victorinox, and more.

More Styles by General Idea