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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

Past Sales Featuring General Idea & more

Sale Ended December 27, 2015

Up to 80% Off: Outerwear

Score a new topcoat — or maybe two — with steals by John Varvatos, Rogue, and more

Sale Ended November 03, 2015

Buyers Picks: Outerwear

Beat the chill, courtesy of these high-style selections

Sale Ended September 18, 2015

Fall Upgrades for Every Man

Stay stylish all season long with a new crop of wardrobe staples, from slim-fit sweats to sharp suits

Sale Ended November 26, 2015

Essential Leather: Up to 70% Off

Go head to toe in the downtown-approved look without breaking the bank

More Styles by General Idea