Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.
Score stylish apparel and accessories at a great price.
Washed chinos, printed button-ups, and more of the season’s go-to pieces
Substantial, cozy knits for cold weather or couch surfing.
Distressed jeans, joggers, and more ways to inject attitude into your look.