General Idea & more

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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

New Sales Featuring General Idea & more

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Past Sales Featuring General Idea & more

Sale Ended September 24, 2014

Transitional Wardrobe Feat. Rodd & Gunn

Stylish sweaters, zip-ups, and jackets to navigate the changing weather.

Sale Ended March 09, 2015

The New Short-Sleeve Shirt

Reinvent your warm-weather wardrobe with graphic tees, printed button-ups, and more.

Sale Ended March 04, 2015

Spring Staples

Washed chinos, printed button-ups, and more of the season’s go-to pieces

Sale Ended November 23, 2014

Wear This Now: Festival Style

Rock out in these colorful tees, tanks, shorts, and more.

More Styles by General Idea