General Idea & more

Looks still available

About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

Past Sales Featuring General Idea & more

Sale Ended December 23, 2014

Winter Layering 101

Pile on these versatile hoodies, henleys, and more for a cool look that'll keep you warm.

Sale Ended November 14, 2015

Black on Black

Head-to-toe looks to capture the effortless, cool kid vibe

Sale Ended November 03, 2015

Buyers Picks: Outerwear

Beat the chill, courtesy of these high-style selections

Sale Ended February 03, 2015


Downtown twists on classic menswear silhouettes.

More Styles by General Idea