Generic Man

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About Generic Man

Since its 2006 debut, the men's footwear brand Generic Man has garnered praise for its innovative mash-ups of modern, minimalist design and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers — to produce its wares. The result? Chic “Wingman” brogue shoes, chukka boots, and suede saddle shoes, with nary a logo to be found. The older sibling of Generic Surplus, Day and Carney's clothing label, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by Shepard Fairey (the artist behind President Obama's “HOPE” campaign poster).

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Past Sales Featuring Generic Man

Sale Ended September 16, 2013

Generic Man

A perfect blend of modern style and old-school craftsmanship, Generic Man footwear steers clear of logos to let the shoes speak for themselves. Featuring Portugese-made, colorful cool chukkas, dub-monks, boaters, and more, anonymity has never looked so good.

Sale Ended August 19, 2012

Casual Cool

Our collection of easygoing essentials has everything you need to look your best when you're taking it easy this summer. Stock up on picks from Woolrich Woolen Mills, Marc by Marc Jacobs, J Brand, and a host of other top labels, and get ready to round out the season in style.

Sale Ended November 26, 2015

Essential Leather: Up to 70% Off

Go head to toe in the downtown-approved look without breaking the bank

Sale Ended April 25, 2016

High Top & Chukka Sneakers

Sharp kicks that raise your profile

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