Generic Man

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About Generic Man

Since its 2006 debut, the men's footwear brand Generic Man has garnered praise for its innovative mash-ups of modern, minimalist design and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers — to produce its wares. The result? Chic “Wingman” brogue shoes, chukka boots, and suede saddle shoes, with nary a logo to be found. The older sibling of Generic Surplus, Day and Carney's clothing label, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by Shepard Fairey (the artist behind President Obama's “HOPE” campaign poster).

Past Sales Featuring Generic Man

Sale Ended February 12, 2012

Three Days Left for Valentine's Day

It's not too late to shop for Valentine's Day! Take a look at this inspired gift selection — everything is guaranteed to arrive by February 14th.

Sale Ended August 24, 2012

Suit Up

You know that old saying about how the suit makes the man? It’s true. Smarten up your look with our impressive selection of suits, shoes, shirts, accessories, and more in this sartorial blowout.

Sale Ended August 19, 2012

Casual Cool

Our collection of easygoing essentials has everything you need to look your best when you're taking it easy this summer. Stock up on picks from Woolrich Woolen Mills, Marc by Marc Jacobs, J Brand, and a host of other top labels, and get ready to round out the season in style.

Sale Ended December 27, 2012

Rugged Boots Feat. Dartmoor

Tackle the elements in style with this broad selection of rugged boots, anchored by the lug-soled collection from Dartmoor. From hikers to chukkas to wingtips, jodhpurs, and more, find a great deal on the perfect pair of boots this winter.

More Styles by Generic Man