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About Generic Man

Since its 2006 debut, the men's footwear brand Generic Man has garnered praise for its innovative mash-ups of modern, minimalist design and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers — to produce its wares. The result? Chic “Wingman” brogue shoes, chukka boots, and suede saddle shoes, with nary a logo to be found. The older sibling of Generic Surplus, Day and Carney's clothing label, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by Shepard Fairey (the artist behind President Obama's “HOPE” campaign poster).

New Sales Featuring Generic Man & more

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Past Sales Featuring Generic Man & more

Sale Ended August 03, 2015

Double Take: The Best Items You Missed This Week

Handpicked steals from the past seven days

Sale Ended August 31, 2015

Fall Stock-Up: Boots

The newest batch of seasonal essentials are here, from cozy cashmere to built-to-last boots

Sale Ended June 03, 2015

Summer Office Footwear

Refined loafers, lace-ups, and drivers made for 9-to-5 sockless style statements

Sale Ended August 10, 2015

Generic Man & Generic Surplus

From lace-ups to high-tops, thoroughly modern footwear for any occasion designed in L.A.

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