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About Generic Man

Since its 2006 debut, the men's footwear brand Generic Man has garnered praise for its innovative mash-ups of modern, minimalist design and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers — to produce its wares. The result? Chic “Wingman” brogue shoes, chukka boots, and suede saddle shoes, with nary a logo to be found. The older sibling of Generic Surplus, Day and Carney's clothing label, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by Shepard Fairey (the artist behind President Obama's “HOPE” campaign poster).

New Sales Featuring Generic Man & more

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Past Sales Featuring Generic Man & more

Sale Ended January 12, 2015

Final Sale: Shoes

Boots, sneakers, oxfords, espadrilles, and every other style you can think of, now for less.

Sale Ended February 26, 2015

Standout Shoes Feat. Grenson

Foundation footwear that fuses classic craftsmanship with modern style.

Sale Ended November 21, 2014

Creative Recreation & More

Casual, SoCal-made kicks for work, play, and anywhere in between.

Sale Ended December 07, 2014

The Fashion Sneaker

Take the court-side staple up a notch with styles by Prada, Pierre Hardy, Tod’s, and more.

More Styles by Generic Man