Generic Man

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About Generic Man

Since its 2006 debut, the men's footwear brand Generic Man has garnered praise for its innovative mash-ups of modern, minimalist design and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers — to produce its wares. The result? Chic “Wingman” brogue shoes, chukka boots, and suede saddle shoes, with nary a logo to be found. The older sibling of Generic Surplus, Day and Carney's clothing label, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by Shepard Fairey (the artist behind President Obama's “HOPE” campaign poster).

Past Sales Featuring Generic Man

Sale Ended September 16, 2013

Generic Man

A perfect blend of modern style and old-school craftsmanship, Generic Man footwear steers clear of logos to let the shoes speak for themselves. Featuring Portugese-made, colorful cool chukkas, dub-monks, boaters, and more, anonymity has never looked so good.

Sale Ended January 12, 2015

Final Sale: Shoes

Boots, sneakers, oxfords, espadrilles, and every other style you can think of, now for less.

Sale Ended July 10, 2013

Casual Chukkas

Refresh your rotation of kicks with a rugged selection of the footwear staple. Featuring brands like Walk-Over, Brunello Cucinelli, and Loake, this sale has plenty of killer options to upgrade your summer look.

Sale Ended November 21, 2014

Creative Recreation & More

Casual, SoCal-made kicks for work, play, and anywhere in between.

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