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About Generic Man

Since its 2006 debut, the men's footwear brand Generic Man has garnered praise for its innovative mash-ups of modern, minimalist design and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers — to produce its wares. The result? Chic “Wingman” brogue shoes, chukka boots, and suede saddle shoes, with nary a logo to be found. The older sibling of Generic Surplus, Day and Carney's clothing label, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by Shepard Fairey (the artist behind President Obama's “HOPE” campaign poster).

New Sales Featuring Generic Man & more

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Past Sales Featuring Generic Man & more

Sale Ended October 19, 2015

Deluxe Travel Essentials

From headphones to bags, give your trip a major upgrade with these must-have accessories

Sale Ended August 04, 2015

Mood Indigo: Denim Must-Haves

Embrace the blues with head-to-essentials by AG Adriano Goldschmeid, Fred Perry, and more

Sale Ended November 14, 2015

Black on Black

Head-to-toe looks to capture the effortless, cool kid vibe

Sale Ended August 19, 2015

Dress Shoes: Up to 80% Off

Amazing deals on derbies, wingtips, oxfords, and more

More Styles by Generic Man