Generic Man

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About Generic Man

Since its 2006 debut, the men's footwear brand Generic Man has garnered praise for its innovative mash-ups of modern, minimalist design and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers — to produce its wares. The result? Chic “Wingman” brogue shoes, chukka boots, and suede saddle shoes, with nary a logo to be found. The older sibling of Generic Surplus, Day and Carney's clothing label, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by Shepard Fairey (the artist behind President Obama's “HOPE” campaign poster).

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Past Sales Featuring Generic Man

Sale Ended December 09, 2013

100 Cold Weather Essentials

A curated selection of clothes you need to fend off the winter chill in style.

Sale Ended May 20, 2016

Shoes by Size: Sizes 9-10

Step out in boots, oxfords, and more finely crafted footwear conveniently sorted by size

Sale Ended December 14, 2013

Celebrate in Style

Bon Appétit editor-in-chief Adam Rapoport knows how to play host with style, and with holiday party season in full swing, we asked him to invite a few of his dapper pals to dinner at Aska in Brooklyn — the only NYC restaurant to make the magazine's 2013 Hot 10 List — to show us how it's done. The secret, says the former GQ style editor, is to "wear something you'd never wear to the office. Like a bowtie. Or plaid pants. A velvet jacket. SOMETHING." Check out the photos of Adam and his guests — who are kitted out in some of our finest holiday party gear — then shop our picks below to get your holiday look in order. What's more, a portion of the proceeds go to Edible Schoolyard NYC.

Sale Ended October 10, 2013

Premium Denim & Boots

Nothing goes together quite like sturdy boots and dark jeans. That’s why we’ve pulled together this selection of both parts of that crucial style equation. Get everything from chukkas to wingtips, put ‘em together with a pair of jeans from 7 for All Mankind, Naked & Famous, John Varvatos, and more, and get ready to take on the fall in style.

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