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About Generic Man

Since its 2006 debut, the men's footwear brand Generic Man has garnered praise for its innovative mash-ups of modern, minimalist design and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers — to produce its wares. The result? Chic “Wingman” brogue shoes, chukka boots, and suede saddle shoes, with nary a logo to be found. The older sibling of Generic Surplus, Day and Carney's clothing label, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by Shepard Fairey (the artist behind President Obama's “HOPE” campaign poster).

Past Sales Featuring Generic Man & more

Sale Ended November 24, 2014

Grenson

Classically-crafted loafers, brogues, and more from the U.K. brand.

Sale Ended December 14, 2014

Winter Stock-Up: Boots

Essential apparel and accessories for the season by Valentino, Michael Kors, and more.

Sale Ended September 16, 2013

Generic Man

A perfect blend of modern style and old-school craftsmanship, Generic Man footwear steers clear of logos to let the shoes speak for themselves. Featuring Portugese-made, colorful cool chukkas, dub-monks, boaters, and more, anonymity has never looked so good.

Sale Ended December 31, 2013

Sunday Night Steals

End the weekend on a high note with a great deal on some of menswear’s greatest hits. Here you’ll find everything from denim and sneakers, to bomber jackets and topcoats. It’s the kind of selection you’ll want to tell your friends about (but only after you’ve made your picks).

More Styles by Generic Man