Generic Surplus

Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

New Generic Surplus Sales

Past Sales Featuring Generic Surplus

Generic Surplus The Dressed-Down Suit
SALE ENDED ON: April 24, 2014

The Dressed-Down Suit

Tailoring from our favorite labels, plus everything you need to knock the formality out of it.
Generic Surplus 100 Spring Must-Haves
SALE ENDED ON: April 24, 2014

100 Spring Must-Haves

A curated mix of sharp polos, chinos, espadrilles, and other essential pieces for the season.
Generic Surplus Spring Sneakers Feat. Converse
SALE ENDED ON: April 21, 2014

Spring Sneakers Feat. Converse

With spring kicking into gear, there's no better time to loosen up. So why not take a cue from the spirit of the season and give those brogues and cap toes a rest? Stock up on classic sneakers — from canvas slip-ons to suede lace-ups — and give your feet a much-needed casual day.
Generic Surplus Sneakers Under $50
SALE ENDED ON: April 18, 2014

Sneakers Under $50

Got kicks? We do — and everything here is $50 or less. Now’s the time to replace those those beat-up, scuffed canvas sneakers and grab any of our stylish trainers, high tops, running shoes, and more from brands like Converse, SeaVees, and G-Star.
Generic Surplus Boots Under $100
SALE ENDED ON: April 4, 2014

Boots Under $100

Tough kicks at unbeatable prices from brands like Red Wing, Eastland, and Sorel.

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