Generic Surplus

Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

New Generic Surplus Sales

Past Sales Featuring Generic Surplus

Generic Surplus Sneakers Under $50
SALE ENDED ON: April 18, 2014

Sneakers Under $50

Got kicks? We do — and everything here is $50 or less. Now’s the time to replace those those beat-up, scuffed canvas sneakers and grab any of our stylish trainers, high tops, running shoes, and more from brands like Converse, SeaVees, and G-Star.
Generic Surplus Boots Under $100
SALE ENDED ON: April 4, 2014

Boots Under $100

Tough kicks at unbeatable prices from brands like Red Wing, Eastland, and Sorel.
Generic Surplus Footwear Favorites Under $60
SALE ENDED ON: March 21, 2014

Footwear Favorites Under $60

This is a sale where the name pretty much says it all. But let's say a bit more: Whether you're looking for a pair of black boots, cool sneakers, or sleek lace-ups, you'll find those and more (including flip-flops) right here.
Generic Surplus The Chukka
SALE ENDED ON: February 28, 2014

The Chukka

Shore up your footwear collection with a pair of timeless chukka boots. From suede versions to the polished leather ones, the classic shoe has been a staple of men's clothing since the '40s. Whether you're wearing a pair of light wash denim or looking to give a spring suit some new life, these highly versatile shoes will add a bit of casual elegance to any look.
Generic Surplus Denim & Boots
SALE ENDED ON: February 20, 2014

Denim & Boots

Nothing goes together quite like sturdy boots and jeans. That’s why we’ve pulled together this selection of both parts of that crucial style equation. Get everything from studded leather boots to wingtips, put ‘em together with a pair of jeans from 7 for All Mankind, G-Star, Nudie Jeans Co, and more, and get ready to take on the winter in style.

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