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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

New Sales Featuring Generic Surplus

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Past Sales Featuring Generic Surplus

Sale Ended July 21, 2014

High-Top Sneakers

We all know that a guy’s shoes say a lot about his style. This selection of high top kicks from brands like G-Star, Converse, and Alejandro Ingelmo announce that you’ve got style to spare.

Sale Ended April 28, 2014

Colorful Sneakers

Classic and fashion-forward kicks from brands like Converse, Fred Perry, and DSquared2.

Sale Ended May 13, 2014

Downtown Sneakers

Whether you're keeping it casual or need a comfortable pair of kicks to wear with a suit, you’ll find all the sneakers you need here. Featuring brands like Bally, Del Toro, and more, this sale has plenty of ways to enhance your look from the ground up.

Sale Ended May 19, 2014

Colorful Sneakers, Slip-Ons & More

Summer-ready kicks from brands like Del Toro, SeaVees, and Fred Perry.

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