Generic Surplus

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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

Past Sales Featuring Generic Surplus

Sale Ended June 27, 2012

Summer Staples: Canvas Sneakers

Sure, leather and suede are great, but when the summer’s in full swing, there’s nothing quite like a pair of classic canvas kicks. Which is exactly why we’ve pulled together this selection of seasonally appropriate sneakers in an array of styles. Go ahead, take your pick.

Sale Ended April 08, 2012

Best Bets Under $50

Our roundup of great picks under $50 is all about elevating your style without devastating your wallet. So whether you're looking to fill a gap in your wardrobe or to rebuild it entirely, we’ve got what you need to kit yourself out without breaking the bank.

Sale Ended June 13, 2012

Sneaker Shop

We’re all for a good pair of wingtips or cap toes, but no guy’s footwear arsenal is complete without a solid selection of good sneakers. And any of the picks in this sale — from classic kicks to teched-out trainers — would be a welcome addition to your collection. In fact, why not grab one of each style?

Sale Ended January 29, 2016

Rowdy Sprout Rocker Tees

They're with the band in these punchy basics

More Styles by Generic Surplus