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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

New Sales Featuring Generic Surplus & more

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Past Sales Featuring Generic Surplus & more

Sale Ended November 24, 2014

201 Winter Wardrobe Staples

Luxe sweaters, scarves, and more reasons to love the cold.

Sale Ended August 05, 2014

Canvas Slip-Ons

Easy ways to add style to your casual summer look, from Fred Perry, Shore Leave, and more.

Sale Ended November 09, 2014

Time to Reboot

Stylish options to refresh your footwear, from chukkas to chelseas.

Sale Ended August 08, 2014

Shoes: Under $110

Stylish sneakers, boots, lace-ups, and more, sorted for easy selection.

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