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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

Past Sales Featuring Generic Surplus & more

Sale Ended November 27, 2014

Wear This Now: High Top Sneakers

The ultimate street style staple by DSquared2, Alejandro Ingelmo, and more.

Sale Ended April 02, 2015

Saint Laurent High-Tops & More

Standout from the crowd in anything-but-ordinary sneakers

Sale Ended November 28, 2014

GBX Footwear

Step into a stylish collection of lace-ups, boots, and more.

Sale Ended December 01, 2014

Sneakers Under $75

Hit the streets in cool kicks by Converse, Tretorn, and Fred Perry.

More Styles by Generic Surplus