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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

New Sales Featuring Generic Surplus & more

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Past Sales Featuring Generic Surplus & more

Sale Ended April 28, 2014

Colorful Sneakers

Classic and fashion-forward kicks from brands like Converse, Fred Perry, and DSquared2.

Sale Ended May 19, 2014

Colorful Sneakers, Slip-Ons & More

Summer-ready kicks from brands like Del Toro, SeaVees, and Fred Perry.

Sale Ended June 09, 2014

Up to 70% Off: Sneakers & Slip-Ons

Refresh your off-duty footwear with kicks from Puma, SeaVees, Soludos, and more.

Sale Ended August 17, 2015

Double Take: The Best Items You Missed This Week

Handpicked steals from the past seven days

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