Generic Surplus

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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

Past Sales Featuring Generic Surplus

Sale Ended August 18, 2016

Superga & More for Kids

Laid-back kicks with street cred in spades

Sale Ended August 26, 2016

Sporty Shoes for Kids

Athlete-approved kicks cut out for after school adventures

Sale Ended August 19, 2016

Shoe Steals Under $75

Treat your feet to well-known brands without breaking the bank

Sale Ended January 29, 2016

Rowdy Sprout Rocker Tees

They're with the band in these punchy basics

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