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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

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Past Sales Featuring Generic Surplus & more

Sale Ended November 07, 2012

Generic Surplus - 11/5/2012

The goal of Generic Man, according to its founders Brandon Day and Kevin Carney, is to create a "case study in adultism,” a movement where maturity and casual style coexist peacefully. Generic Surplus — their imprint line of younger-feeling footwear — offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe. The footwear in this sale — work boots, updated wingtips, chunky-soled chukkas, and more — is the perfect complement to a casual weekend.

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended February 09, 2015

Dress Boots

The height of refined footwear—literally—by Costume National, Harrys of London, and more.

Sale Ended December 27, 2012

Rugged Boots Feat. Dartmoor

Tackle the elements in style with this broad selection of rugged boots, anchored by the lug-soled collection from Dartmoor. From hikers to chukkas to wingtips, jodhpurs, and more, find a great deal on the perfect pair of boots this winter.

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