Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).
The goal of Generic Man, according to its founders Brandon Day and Kevin Carney, is to create a "case study in adultism,” a movement where maturity and casual style coexist peacefully. Generic Surplus — their imprint line of younger-feeling footwear — offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe. The footwear in this sale — work boots, updated wingtips, chunky-soled chukkas, and more — is the perfect complement to a casual weekend.
Distressed details and supple leather bring a lived-in feel to fresh footwear.
Work and play in boots, oxfords, and loafers from the New York shoemakers.
Our roundup of great picks under $50 is all about elevating your style without devastating your wallet. So whether you're looking to fill a gap in your wardrobe or to rebuild it entirely, we’ve got what you need to kit yourself out without breaking the bank.