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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

New Sales Featuring Generic Surplus & more

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Past Sales Featuring Generic Surplus & more

Sale Ended February 09, 2015

Dress Boots

The height of refined footwear—literally—by Costume National, Harrys of London, and more.

Sale Ended February 06, 2015

The New Work Boot

Must-have footwear for the rugged modern man.

Sale Ended March 18, 2015

Essential Dress Shoes

Lace-ups, loafers, and more footwear for the 9-to-5 grind by Bruno Magli, Cole Haan, and more

Sale Ended March 14, 2015

The Chelsea Boot

The reason regal gents and rockers are drawn to the chelsea boot: they’re equal parts elegance and badass.

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