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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

New Sales Featuring Generic Surplus & more

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Past Sales Featuring Generic Surplus & more

Sale Ended December 14, 2014

Winter Stock-Up: Boots

Essential apparel and accessories for the season by Valentino, Michael Kors, and more.

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended February 05, 2015

Rugged Footwear Feat. n.d.c made by hand

Distressed details and supple leather bring a lived-in feel to fresh footwear.

Sale Ended November 09, 2014

Time to Reboot

Stylish options to refresh your footwear, from chukkas to chelseas.

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