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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

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Past Sales Featuring Generic Surplus & more

Sale Ended December 09, 2013

100 Cold Weather Essentials

A curated selection of clothes you need to fend off the winter chill in style.

Sale Ended August 04, 2014

Footwear Classics: Drivers

Good news: You don’t need an exotic car to wear a pair of bold driving shoes. In fact, all you need is a little confidence and a great wardrobe to go with them. Find the right pair for you, then pick up a few complementary pieces to help round out the look. After all, the next best thing to owning a Ferarri is dressing like you own one…

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended November 24, 2014

201 Winter Wardrobe Staples

Luxe sweaters, scarves, and more reasons to love the cold.

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