Generic Surplus

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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

Past Sales Featuring Generic Surplus

Sale Ended July 26, 2010

CHRISHABANA Necklaces & Generic Surplus - 7/23/2010

Since 2004, New York City-based jeweler Chris Habana has been redefining mens jewelry with his clever crafstmanship. "Guys who usually wear CHRISHABANA are guys who don't take themselves too seriously," he says, pointing to his latest collection which includes a shark, snarling in brass, and a silver-plated brass Band-Aid. In Los Angeles, Kevin Carney and Brandon Day of Generic Surplus has been doing the same thing with shoes since 2006, transforming a mocassin into a high-top suede shoe and a pairing a suede oxford upper with a rubber sole.

Sale Ended January 29, 2016

Rowdy Sprout Rocker Tees

They're with the band in these punchy basics

Sale Ended January 17, 2016

Casual-Cool Boys' Clothes Feat. Psycho Bunny

Punchy basics, cut out for kicking back

Sale Ended October 31, 2015

Extra 30% Off: The Fall Shoe Stock-Up

Step right up: Cute leather boots, cool high-tops, and more

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