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About Generra

It's hard to believe that Generra is the same clothing line that produced the temperature-sensitive, color-changing Hypercolor T-shirts of the late '80s. Since its 2004 relaunch, Generra’s series of effortless staples have evolved to boast a high-fashion edge. In addition to its second-skin cotton separates, the Seattle-born brand designs men’s and women’s casual jackets, designer jeans, comfy sweaters and crisp button-down shirts that fit perfectly with a mix-and-match, high-brow/low-brow style. Now a property of NYC’s Public Clothing Company, Generra has earned many celebrity followers and has been featured in <i>InStyle</i> and <i>Men's Health</i>.

Past Sales Featuring Generra

Sale Ended April 26, 2011

Almost Gone: One-of-a-Kind Women's Picks

Spot a piece that has your name on it? Snag it before it's too late—each item in this assortment is the only one left of its kind. Check back throughout the day for new styles, from versatile accessories perfect for the workday to dresses and layer-friendly separates you'll live in all season long.

Sale Ended March 12, 2011

Blouses & Tops Under $49

From borrowed-from-the-boys button-downs to silk tanks rendered in rich jewel tones, find all the tops you'll love wearing this season. Also on offer, layer-friendly tanks, organic cotton styles, lightweight cardies, and silk styles that look great paired with denim or tucked into a pencil skirt.

Sale Ended October 25, 2010

Plenty by Tracy Reese, Generra and more

Re-energize your fall wardrobe with these wares from three superstar designers. Find equal parts bohemian, ladylike, and chic frocks and blouses from the consistently bold Tracy Reese. From Generra, neutral staples with a high-fashion edge. And from Alice & Trixie, vibrant, vintage-inspired duds soaked in color.

Sale Ended December 28, 2010

Last Chance: Women's Final Sale up to 90% off!

Consider this sale your go-to source for an extensive range of designer apparel. From floor-sweeping dresses, to artful downtown-style separates, to relaxed loungewear, find nearly every sartorial need addressed by a slew of of-the-moment labels.