Generra

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About Generra

It's hard to believe that Generra is the same clothing line that produced the temperature-sensitive, color-changing Hypercolor T-shirts of the late '80s. Since its 2004 relaunch, Generra’s series of effortless staples have evolved to boast a high-fashion edge. In addition to its second-skin cotton separates, the Seattle-born brand designs men’s and women’s casual jackets, designer jeans, comfy sweaters and crisp button-down shirts that fit perfectly with a mix-and-match, high-brow/low-brow style. Now a property of NYC’s Public Clothing Company, Generra has earned many celebrity followers and has been featured in <i>InStyle</i> and <i>Men's Health</i>.

Past Sales Featuring Generra

Sale Ended November 16, 2009

Men's Contemporary Sale

Before you lace up your menacing-but-in-a-good-way Alessandro Dell’Acqua high-tops, take your pick between Generra’s versatile cotton pants and Paige Premium Denim’s wide variety of stylish jeans. Keep things casual with an array of lightweight tops from C&C California, or opt for a heavier set of jackets and sweaters (also from Generra). Either way, this sale can just about complete your wardrobe.

Sale Ended March 29, 2010

Fuse Women's Final Sale

Think of every trend that’s sparked your interest lately, then immediately check out this sale. Chances are good you’ll find it here — and interpreted in a way that surpasses expectations. Flowy satin jumpsuit? Check. Metallic boyfriend blazer? Check. Ruffle-front bib top? Check and check. (This one’s plaid.)

Sale Ended October 08, 2009

Modern Amusement, Generra, Kova & T - 10/05/2009

Casually cool labels Modern Amusement, Kova & T and Generra serve up trans-seasonal essentials like long tanks, grandpa cardigans and the coolest stirrup leggings. Shop this amazing sale to fill in your fall wardrobe.

Sale Ended August 27, 2009

Generra Men's

It's hard to believe that Generra is the same label that produced the tie-dye-inspired Hypercolor tees of the late '80s. After its relaunch in 2004, the line's series of effortless staples now boast a high-fashion edge. In addition to its second-skin cotton separates, Generra's new signature pieces include shrunken jackets, chunky vests and comfy sweaters that fit perfectly with a mix-and-match, high-brow/low-brow style. The label has earned many celebrity followers and has been featured in <i>InStyle</i> and <i>Men's Health</i>.