It's hard to believe that Generra is the same clothing line that produced the temperature-sensitive, color-changing Hypercolor T-shirts of the late '80s. Since its 2004 relaunch, Generra’s series of effortless staples have evolved to boast a high-fashion edge. In addition to its second-skin cotton separates, the Seattle-born brand designs men’s and women’s casual jackets, designer jeans, comfy sweaters and crisp button-down shirts that fit perfectly with a mix-and-match, high-brow/low-brow style. Now a property of NYC’s Public Clothing Company, Generra has earned many celebrity followers and has been featured in <i>InStyle</i> and <i>Men's Health</i>.
Spot a piece that has your name on it? Snag it before it's too late—each item in this assortment is the only one left of its kind. Check back throughout the day for new styles, from versatile accessories perfect for the workday to dresses and layer-friendly separates you'll live in all season long.
From borrowed-from-the-boys button-downs to silk tanks rendered in rich jewel tones, find all the tops you'll love wearing this season. Also on offer, layer-friendly tanks, organic cotton styles, lightweight cardies, and silk styles that look great paired with denim or tucked into a pencil skirt.
Re-energize your fall wardrobe with these wares from three superstar designers. Find equal parts bohemian, ladylike, and chic frocks and blouses from the consistently bold Tracy Reese. From Generra, neutral staples with a high-fashion edge. And from Alice & Trixie, vibrant, vintage-inspired duds soaked in color.
Consider this sale your go-to source for an extensive range of designer apparel. From floor-sweeping dresses, to artful downtown-style separates, to relaxed loungewear, find nearly every sartorial need addressed by a slew of of-the-moment labels.