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About Generra

It's hard to believe that Generra is the same clothing line that produced the temperature-sensitive, color-changing Hypercolor T-shirts of the late '80s. Since its 2004 relaunch, Generra’s series of effortless staples have evolved to boast a high-fashion edge. In addition to its second-skin cotton separates, the Seattle-born brand designs men’s and women’s casual jackets, designer jeans, comfy sweaters and crisp button-down shirts that fit perfectly with a mix-and-match, high-brow/low-brow style. Now a property of NYC’s Public Clothing Company, Generra has earned many celebrity followers and has been featured in <i>InStyle</i> and <i>Men's Health</i>.

Past Sales Featuring Generra

Sale Ended November 10, 2010

Wardrobe Essentials: The Perfect Sheath

What’s not to love about sheath dresses? They’re flattering, forgiving wardrobe staples that drape in all the right places and show off just the right amount of leg. Our selection is a great one at that, offering looks in neutrals and jewel tones, as well as more daring frocks, featuring animal prints, contrast piping, and studs.

Sale Ended June 04, 2011

We've Got Your Size: Pants 8-10

What's the point of shopping a pants sale only to find a pair you love that doesn't come in your size? This sale is specifically geared toward guys your size. The exercise in frustration that so often accompanies shopping for your lower half? Consider that a thing of the past.

Sale Ended October 25, 2010

Plenty by Tracy Reese, Generra and more

Re-energize your fall wardrobe with these wares from three superstar designers. Find equal parts bohemian, ladylike, and chic frocks and blouses from the consistently bold Tracy Reese. From Generra, neutral staples with a high-fashion edge. And from Alice & Trixie, vibrant, vintage-inspired duds soaked in color.

Sale Ended December 28, 2010

Last Chance: Women's Final Sale up to 90% off!

Consider this sale your go-to source for an extensive range of designer apparel. From floor-sweeping dresses, to artful downtown-style separates, to relaxed loungewear, find nearly every sartorial need addressed by a slew of of-the-moment labels.