Generra

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About Generra

It's hard to believe that Generra is the same clothing line that produced the temperature-sensitive, color-changing Hypercolor T-shirts of the late '80s. Since its 2004 relaunch, Generra’s series of effortless staples have evolved to boast a high-fashion edge. In addition to its second-skin cotton separates, the Seattle-born brand designs men’s and women’s casual jackets, designer jeans, comfy sweaters and crisp button-down shirts that fit perfectly with a mix-and-match, high-brow/low-brow style. Now a property of NYC’s Public Clothing Company, Generra has earned many celebrity followers and has been featured in <i>InStyle</i> and <i>Men's Health</i>.

Past Sales Featuring Generra

Sale Ended October 25, 2010

Plenty by Tracy Reese, Generra and more

Re-energize your fall wardrobe with these wares from three superstar designers. Find equal parts bohemian, ladylike, and chic frocks and blouses from the consistently bold Tracy Reese. From Generra, neutral staples with a high-fashion edge. And from Alice & Trixie, vibrant, vintage-inspired duds soaked in color.

Sale Ended December 28, 2010

Last Chance: Women's Final Sale up to 90% off!

Consider this sale your go-to source for an extensive range of designer apparel. From floor-sweeping dresses, to artful downtown-style separates, to relaxed loungewear, find nearly every sartorial need addressed by a slew of of-the-moment labels.

Sale Ended March 29, 2010

Fuse Women's Final Sale

Think of every trend that’s sparked your interest lately, then immediately check out this sale. Chances are good you’ll find it here — and interpreted in a way that surpasses expectations. Flowy satin jumpsuit? Check. Metallic boyfriend blazer? Check. Ruffle-front bib top? Check and check. (This one’s plaid.)

Sale Ended January 18, 2011

We've Got Your Size: Dresses 0-2 - 1/17/2011

Take the guesswork out of dress shopping with a hot designer sale tailored exclusively for your size range. Discover to-the-floor maxi dresses as well as easy-wearing shifts, jumpers, minis, and more.