It's hard to believe that Generra is the same clothing line that produced the temperature-sensitive, color-changing Hypercolor T-shirts of the late '80s. Since its 2004 relaunch, Generra’s series of effortless staples have evolved to boast a high-fashion edge. In addition to its second-skin cotton separates, the Seattle-born brand designs men’s and women’s casual jackets, designer jeans, comfy sweaters and crisp button-down shirts that fit perfectly with a mix-and-match, high-brow/low-brow style. Now a property of NYC’s Public Clothing Company, Generra has earned many celebrity followers and has been featured in InStyle and Men's Health.
Past Sales Featuring Generra
Sunday Night Steals: Apparel & AccessoriesWant to score of-the-moment wintertime styles by some of your favorite designer names for less? This mix of essentials makes dressing for the cold weather simple. Keep your eye out for cashmere sweaters, sleek denim, flirty frocks, chic handbags, footwear and more — all handpicked with the holiday season in mind.
Sunday Night Steals: Apparel & AccessoriesWe’ve got just the thing for your Sunday night blues: A selection of top-notch shoes, handbags, sunglasses, and other must-have accessories from Marc Jacobs, Mark + James, Surface to Air, and more. Scoop up a steal to help you finish your weekend in style!
Women's Final Sale, Part 1: Up to 90% OffIt's that time again! Our most eagerly anticipated sale of the season kicks off today with an array of great summer must-haves from some of our favorite brands. Think drape-y silk tops, wear-everywhere LBDs, skinny jeans, cocktail dresses, and more—all by brands we love, like Vena Cava, Cynthia Rowley and Earnest Sewn. Happy shopping.
For the Leo in Your LifeFiery. Fun-loving. Fierce. Leos don't just enjoy the finer things in life; they will settle for nothing less. Lovers of the spotlight, they're bold and statement-making from head to toe—which makes shopping for them particularly fun. If you know and love a Leo (or are one yourself), find the best of the best here: Our astrologically tailored selection has got you covered.
Almost Gone: One-of-a-Kind Women's PicksSpot a piece that has your name on it? Snag it before it's too late—each item in this assortment is the only one of its kind left. Find some of our favorite picks, from versatile accessories perfect for the workday to dresses and layer-friendly separates you'll live in all season long.
More Styles by Generra
- Men's T-shirts & crew neck shirts
- Men's blazers & sport coats
- Men's cardigan sweaters
- Men's casual shorts
- Men's dress pants
- Men's hoodies
- Men's jackets, coats & parkas
- Men's khaki, canvas & other casual pants
- Men's polo shirts
- Men's sports tops & T-shirts
- Men's sweatshirts & other sweaters
- Women's blouses & tops
- Women's cardigan, crew neck, turtleneck & V-neck sweaters
- Women's casual & dress pants
- Women's knits, camisoles & tanks
- Women's parkas, ski jackets & winter coats
- Women's sheath, A-line & other dresses
- Women's shift & day dresses
- Women's skirts
- Women's vests & other tops