In 2006, fashion designer Ali Fatourechi toured Europe in search of the necessary ingredient for Genetic Denim — a line of jeans distinguished by a second-skin fit. Fatourechi found exactly what she was looking for, and ever since has created denim jeans so lightweight and soft that they feel like pajamas. Genetic’s Shya cigarette jeans (available in traffic-stopping shark tooth!), Shane faux-front cigarette jeans, James skinny jeans, and other women’s styles feature super-modern cuts that love your curves and flatter every shape. For men, straight-legged jeans and shorts come in an array of washes and colors, from white to dark blue. For those days when you don’t feel like jeans, Genetic Denim offers a selection of casual denim dresses like the Sylvia — a light-blue shirt dress worn by the likes of supermodel Alessandra D'Ambrosio.
Perfect-fit jeans from in-demand brands in every wash and cut
With a mission that includes “accentuating assets rather than forcing everyone into the same mold,” Genetic has become a favorite of women around the globe—no matter what their body type. Find your new uniform in this collection, which features wide-leg trousers, faux-front cigarettes, slouchy chinos, and more.
Everything you'll want to wear all day, everyday
Skinnies, bootcuts, and flares in the wear-with-anything wash