Geren Ford

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About Geren Ford

Geren Lockhart left the advertising world to create her own clothing label, Geren Ford, and design women's pants that are as chic as they are comfortable (no small feat!). Launched in 2002, Geren Ford manifests Lockhart’s interests in world travel, art, film, music, and architecture with a collection of understated, contemporary clothing, accessories and footwear. Lockhart uses silk and cotton modal as the primary fabrics for her classically simple dresses, pleated tops, ruffled blouses, maxi skirts, wraps, and other wardrobe staples; leather jackets, shoes and boots add rugged edge to Geren Ford’s otherwise soft and dreamy vibe. Featured in <i>Elle</i>, <i>Marie Claire</i>, <i>Lucky</i>, and other fashion mags, Geren Ford includes Lockhart’s flagship collection as well as the diffusion label Hawks and GF by Geren Ford, a line of minimalist wardrobe essentials.

Past Sales Featuring Geren Ford

Sale Ended November 23, 2012

Geren Ford

Fashionistas have gravitated toward Geren Lockhart’s distinctive garments ever since the former Otis and Parsons grad left her 12-year career in advertising and returned to the world of fashion. Geren Ford plays off Lockhart’s interest in world travel, art, film, music, and architecture, resulting in a show-stopping mix of pretty shirtdresses, classy blazers, pleated tops, maxi skirts, and more.

Sale Ended January 26, 2013

Fresh Finds Feat. Anna Sui

Style icons from Anita Pallenberg to Alexa Chung agree: For a statement-making look that’s totally unique, it’s all about Anna Sui. From embroidered lace capes and skirts to Peter Pan collar dresses and silk kimono jackets, these pieces are ablaze with the Detroit-born designer’s trademark color combinations. But the trendsetting-chic doesn't end there. You’ll also find elegant silk separates by Robert Rodriguez, jewel-tone dresses by Geren Ford, seriously edgy knits by Edun, and much more. Cool girls everywhere, rejoice!

Sale Ended May 09, 2013

Cut25, L'Agence & More

Add a little edge to your look with pieces from brands like Cut25, L’Agence, and Vanessa Bruno, who have mastered the art of infusing their sophisticated silhouettes with street-chic details. Embrace the city girl's new dress code in silk jumpsuits with leather sleeves, tapered drawstring trousers with railroad stripes, and mod shift dresses with skinny racerbacks and all-over fringe.

Sale Ended April 15, 2013

Sparkle & Shine

A glittering wardrobe isn't just for night owls. Spring is the season for sporting a little shine 24/7. Crystal jewels, silver sandals, and sequined tanks and skirts are perfectly appropriate for the daylight hours (pair with lightweight blazers and tees for the office or errands). Of course, there's no stopping you from dressing up these pieces when the sun goes down. Head out for some after-hours fun in jacquard cocktail numbers, embellished jackets, and wax-coating skinny jeans.