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About Geren Ford

Geren Lockhart left the advertising world to create her own clothing label, Geren Ford, and design women's pants that are as chic as they are comfortable (no small feat!). Launched in 2002, Geren Ford manifests Lockhart’s interests in world travel, art, film, music, and architecture with a collection of understated, contemporary clothing, accessories and footwear. Lockhart uses silk and cotton modal as the primary fabrics for her classically simple dresses, pleated tops, ruffled blouses, maxi skirts, wraps, and other wardrobe staples; leather jackets, shoes and boots add rugged edge to Geren Ford’s otherwise soft and dreamy vibe. Featured in <i>Elle</i>, <i>Marie Claire</i>, <i>Lucky</i>, and other fashion mags, Geren Ford includes Lockhart’s flagship collection as well as the diffusion label Hawks and GF by Geren Ford, a line of minimalist wardrobe essentials.

Past Sales Featuring Geren Ford & more

Sale Ended February 26, 2015

Color Crush: Shades of Blue

Chill out this spring with dresses and separates in cool hues.

Sale Ended January 21, 2014

Further Reduced: Apparel Up to 90% Off

Silk tops, tailored blazers, and more in-demand styles you won't want to miss.

Sale Ended January 18, 2014

Pants & More: Up to 90% Off

Press pause on one-piece dressing this season and opt for a bit of playful mixing and matching. It’s easy to pull together a chic look with these stylish separates in your arsenal, including classic skinny jeans, pleated mini skirts, and embroidered lace shorts.

Sale Ended November 05, 2013

Dress to Impress: Meeting the Parents

You've got enough things to stress about when meeting your new significant other’s parents for the first time — what to wear shouldn't be one of them. This mix of polished pieces makes dressing to impress beyond easy: Think soft knit fit-and-flares, silk floral skirts, chiffon-trimmed cardigans, and wool crepe wrap dresses.