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About Geren Ford

Geren Lockhart left the advertising world to create her own clothing label, Geren Ford, and design women's pants that are as chic as they are comfortable (no small feat!). Launched in 2002, Geren Ford manifests Lockhart’s interests in world travel, art, film, music, and architecture with a collection of understated, contemporary clothing, accessories and footwear. Lockhart uses silk and cotton modal as the primary fabrics for her classically simple dresses, pleated tops, ruffled blouses, maxi skirts, wraps, and other wardrobe staples; leather jackets, shoes and boots add rugged edge to Geren Ford’s otherwise soft and dreamy vibe. Featured in <i>Elle</i>, <i>Marie Claire</i>, <i>Lucky</i>, and other fashion mags, Geren Ford includes Lockhart’s flagship collection as well as the diffusion label Hawks and GF by Geren Ford, a line of minimalist wardrobe essentials.

Past Sales Featuring Geren Ford

Sale Ended November 23, 2012

Geren Ford

Fashionistas have gravitated toward Geren Lockhart’s distinctive garments ever since the former Otis and Parsons grad left her 12-year career in advertising and returned to the world of fashion. Geren Ford plays off Lockhart’s interest in world travel, art, film, music, and architecture, resulting in a show-stopping mix of pretty shirtdresses, classy blazers, pleated tops, maxi skirts, and more.

Sale Ended December 15, 2013

Last of Their Kind: Up to 80%

From party-ready frocks to winter-ready jackets, these must-have picks are sure to go fast.

Sale Ended January 26, 2013

Fresh Finds Feat. Anna Sui

Style icons from Anita Pallenberg to Alexa Chung agree: For a statement-making look that’s totally unique, it’s all about Anna Sui. From embroidered lace capes and skirts to Peter Pan collar dresses and silk kimono jackets, these pieces are ablaze with the Detroit-born designer’s trademark color combinations. But the trendsetting-chic doesn't end there. You’ll also find elegant silk separates by Robert Rodriguez, jewel-tone dresses by Geren Ford, seriously edgy knits by Edun, and much more. Cool girls everywhere, rejoice!

Sale Ended November 23, 2013

Polished City Look: Tailored Bottoms

Whether you’re a seasoned urbanite or just playing tourist for the weekend, a super-sleek look for the city is key. We’re serving up a mix of wardrobe essentials equally suited for boutique hopping by day and dinner and cocktails after dark. Go for universal polish in slimming sheath dresses, tailored pants, and classic tweed blazers offer universal polish, plus a trifecta of accessories in notice-me hues: Think vibrant pumps, bracelets, and leather totes.