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About Geren Ford

Geren Lockhart left the advertising world to create her own clothing label, Geren Ford, and design women's pants that are as chic as they are comfortable (no small feat!). Launched in 2002, Geren Ford manifests Lockhart’s interests in world travel, art, film, music, and architecture with a collection of understated, contemporary clothing, accessories and footwear. Lockhart uses silk and cotton modal as the primary fabrics for her classically simple dresses, pleated tops, ruffled blouses, maxi skirts, wraps, and other wardrobe staples; leather jackets, shoes and boots add rugged edge to Geren Ford’s otherwise soft and dreamy vibe. Featured in <i>Elle</i>, <i>Marie Claire</i>, <i>Lucky</i>, and other fashion mags, Geren Ford includes Lockhart’s flagship collection as well as the diffusion label Hawks and GF by Geren Ford, a line of minimalist wardrobe essentials.

Past Sales Featuring Geren Ford

Sale Ended February 08, 2010

Geren Ford, Nanette Lepore and More

Talk about frock stars, this lineup features minis, maxis and everything in between. Alice & Olivia offer floaty babydolls in painterly prints that will make you long for an island getaway. Geren Ford takes a hard line with shift dresses dotted with studs and chains. Strapless numbers as well as blouses and cardies from Nanette Lepore are all about the fringe benefits. And don’t miss her goddess-inspired heels.

Sale Ended October 07, 2010

Designer Shoes: Sergio Rossi, Costume National, Donna Karan and More

Put your most stylish foot forward this fall with designer shoes and boots from some of fashion's most celebrated names. From suede platform boots by Sergio Rossi, to classic black pumps in Bally's buttery leather. Costume National's fur-trimmed ankle boots are sexy and daring, but for more on-the-go needs there are also ballet flats by Calvin Klein Collection. Whatever your footwear notions for fall, this selection will keep you well-heeled.

Sale Ended December 27, 2010

Final Sale: Shoes under $90

To-die-for shoes are at the heart of this huge accessories range. Check out perfectly on-trend pieces from tons of established fashion houses, as well as several rising design stars.

Sale Ended July 10, 2010

Geren Ford Shoes

Former fashion student Geren Lockhart has had her unique garments and accessories featured in the pages of fashion glossies ever since leaving her 12-year career in advertising to return to fashion. It’s clear why: The SoHo native’s interest in world travel, art and architecture makes for a distinctive, downtown-chic style. Her signature aesthetic shines through in this selection of shoes — check out the bright blue Lee flat, a leather ballerina with metal rivets throughout. Or go sky-high in the Jerry pumps (in tan, black or blue), which feature a 4-inch heel and 1.5-inch platform sole.