Geren Lockhart left the advertising world to create her own clothing label, Geren Ford, and design women's pants that are as chic as they are comfortable (no small feat!). Launched in 2002, Geren Ford manifests Lockhart’s interests in world travel, art, film, music, and architecture with a collection of understated, contemporary clothing, accessories and footwear. Lockhart uses silk and cotton modal as the primary fabrics for her classically simple dresses, pleated tops, ruffled blouses, maxi skirts, wraps, and other wardrobe staples; leather jackets, shoes and boots add rugged edge to Geren Ford’s otherwise soft and dreamy vibe. Featured in <i>Elle</i>, <i>Marie Claire</i>, <i>Lucky</i>, and other fashion mags, Geren Ford includes Lockhart’s flagship collection as well as the diffusion label Hawks and GF by Geren Ford, a line of minimalist wardrobe essentials.
Fashionistas have gravitated toward Geren Lockhart’s distinctive garments ever since the former Otis and Parsons grad left her 12-year career in advertising and returned to the world of fashion. Geren Ford plays off Lockhart’s interest in world travel, art, film, music, and architecture, resulting in a show-stopping mix of pretty shirtdresses, classy blazers, pleated tops, maxi skirts, and more.
From party-ready frocks to winter-ready jackets, these must-have picks are sure to go fast.
Talk about frock stars, this lineup features minis, maxis and everything in between. Alice & Olivia offer floaty babydolls in painterly prints that will make you long for an island getaway. Geren Ford takes a hard line with shift dresses dotted with studs and chains. Strapless numbers as well as blouses and cardies from Nanette Lepore are all about the fringe benefits. And don’t miss her goddess-inspired heels.
Style icons from Anita Pallenberg to Alexa Chung agree: For a statement-making look that’s totally unique, it’s all about Anna Sui. From embroidered lace capes and skirts to Peter Pan collar dresses and silk kimono jackets, these pieces are ablaze with the Detroit-born designer’s trademark color combinations. But the trendsetting-chic doesn't end there. You’ll also find elegant silk separates by Robert Rodriguez, jewel-tone dresses by Geren Ford, seriously edgy knits by Edun, and much more. Cool girls everywhere, rejoice!