Geren Lockhart left the advertising world to create her own clothing label, Geren Ford, and design women's pants that are as chic as they are comfortable (no small feat!). Launched in 2002, Geren Ford manifests Lockhart’s interests in world travel, art, film, music, and architecture with a collection of understated, contemporary clothing, accessories and footwear. Lockhart uses silk and cotton modal as the primary fabrics for her classically simple dresses, pleated tops, ruffled blouses, maxi skirts, wraps, and other wardrobe staples; leather jackets, shoes and boots add rugged edge to Geren Ford’s otherwise soft and dreamy vibe. Featured in <i>Elle</i>, <i>Marie Claire</i>, <i>Lucky</i>, and other fashion mags, Geren Ford includes Lockhart’s flagship collection as well as the diffusion label Hawks and GF by Geren Ford, a line of minimalist wardrobe essentials.
If you didn't get want you wanted over the holidays, now is the time to indulge in four days of fashion at prices up to 90% off original retail. Find your favorite designers and brands offering up an assortment of styles and sizes at our most deeply discounted prices
Va-va-va-vintage! Travel back in time with the help of these retro-loving labels. Geren Ford kicks off the trip with her '70s-infused rivet vests and '60s mod shift dresses. Foley + Corinna steps back to Studio 54 in silk fringe tops and diaphanous tunics. And Marc by Marc Jacobs joins in the fun with his cartoon-graphic one-piece swimsuits and sun-yellow, Twiggy-inspired minidresses.
Geren Lockhart moved to SoHo at the age of 5 following her fathers acceptance into the Whitney Museum. She went on to study design at both Parsons and Otis in Los Angeles before landing a job in advertising. After 12 years of working in advertising, Lockhart left to pursue her own fashion label following a growing demand for the distinctive pieces. Applying the ready-to-wear process, which she acquired during her studies at Parsons, she began designing simple but painstakingly designed pieces. The outcome was a new and chic collection known as Geren Ford, a line that draws upon world travel, art, film, music and architecture. The collection has a strong national presence with showrooms in both New York City and Los Angeles. Geren Ford is carried at retailers around the world including Nordstrom, Barneys New York, Harvey Nichols, Henri Bendel, and Vakko. With features in <i>Elle</i>, <i>Marie Claire</i>, <i>Lucky</i>, and <i>Page Six</i>, Geren Ford is available at Gilt Groupe.
SoHo native Geren Lockhart studied design at both the Parsons Institute and Otis in Los Angeles before landing a job in advertising. She left her 12-year career in advertising to start her own fashion label, Geren Ford, following a growing demand for her distinctive pieces. Lockhart applies the ready-to-wear process she learned at Parsons to each of her simple but painstakingly designed pieces. Unique, alluring and sophisticated, Geren Ford’s garments draw from Lockhart's interest in world travel, art, film, music and architecture and have been featured in <i>Elle</i>, <i>Marie Claire</i>, <i>Lucky</i> and <i>Page Six</i>.