Geren Lockhart left the advertising world to create her own clothing label, Geren Ford, and design women's pants that are as chic as they are comfortable (no small feat!). Launched in 2002, Geren Ford manifests Lockhart’s interests in world travel, art, film, music, and architecture with a collection of understated, contemporary clothing, accessories and footwear. Lockhart uses silk and cotton modal as the primary fabrics for her classically simple dresses, pleated tops, ruffled blouses, maxi skirts, wraps, and other wardrobe staples; leather jackets, shoes and boots add rugged edge to Geren Ford’s otherwise soft and dreamy vibe. Featured in Elle, Marie Claire, Lucky, and other fashion mags, Geren Ford includes Lockhart’s flagship collection as well as the diffusion label Hawks and GF by Geren Ford, a line of minimalist wardrobe essentials.
Past Sales Featuring Geren Ford
Cut25, L'Agence & MoreAdd a little edge to your look with pieces from brands like Cut25, L’Agence, and Vanessa Bruno, who have mastered the art of infusing their sophisticated silhouettes with street-chic details. Embrace the city girl's new dress code in silk jumpsuits with leather sleeves, tapered drawstring trousers with railroad stripes, and mod shift dresses with skinny racerbacks and all-over fringe.
Perfect Outfit: The Fitted BlazerIf there's an occasion we love dressing up for, it's a night out — especially when it's a first-time rendezvous with your new love interest. Prepare to wow them in this head-to-toe look, complete with accessories that are sure to make an impression. Start with a flirty dress (we’re loving an embroidered lace mini!) in the color of your choice, and top with a sharply tailored blazer. Finish things off with a pair of sexy metallic heels, a printed scarf, and dazzling statement earrings.
Sparkle & ShineA glittering wardrobe isn't just for night owls. Spring is the season for sporting a little shine 24/7. Crystal jewels, silver sandals, and sequined tanks and skirts are perfectly appropriate for the daylight hours (pair with lightweight blazers and tees for the office or errands). Of course, there's no stopping you from dressing up these pieces when the sun goes down. Head out for some after-hours fun in jacquard cocktail numbers, embellished jackets, and wax-coating skinny jeans.
A.L.C., Vanessa Bruno & MoreLove a polished look with a hint of edge? Look no further than this collection of spring must-haves featuring designers like A.L.C., Vanessa Bruno, and Geren Ford. Remix your office attire with printed silk blouses and blazers packed with dashing details: Think leather trims, sailor stripes, and silk linings. And for the weekend? Head downtown in racerback maxis dresses, asymmetrical hoodies, and crystal-studded skinnies.
Essentials: The Feminine BlouseMeet the components of classic, versatile style: the little black dress, the feminine blouse, the perfect skirt, the sun hat, the spring bootie, and the bold ring.
Essentials: The Perfect SkirtMeet the components of classic, versatile style: the little black dress, the feminine blouse, the perfect skirt, the sun hat, the spring bootie, and the bold ring.
More Styles by Geren Ford
- Women's ankle boots & booties
- Women's cardigan, crew neck, turtleneck & V-neck sweaters
- Women's clogs & other shoes
- Women's cocktail & party dresses
- Women's cropped jeans
- Women's dress, winter, rain & casual boots
- Women's flats
- Women's high heels & pumps
- Women's jumpsuits & rompers
- Women's light jackets & blazers
- Women's parkas, ski jackets & winter coats
- Women's sandals, wedges & summer shoes
- Women's sheath, A-line & other dresses
- Women's wraps & scarves