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About Gevril

The Gevril name has been synonymous with fine Swiss timepieces since the mid-18th Century, when company founder Jacques Gevril worked in the Le Locle Valley restoring and creating exceptional watches. Word of his masterful skills soon spread, and in 1758, after being was called upon by the King of Spain to produce a customized watch, he became the first exporter of Swiss timepieces. The Spanish king was so deeply impressed by Gevril’s work that he appointed Gevril as the “Royal Swiss Watchmaker to the Spanish Crown.” Gevril’s company continued to craft fine watches; in 2000, horology enthusiast Samuel Friedmann acquired and reinvigorated the brand. Since then Gevril’s master Swiss artisans have redoubled their efforts, crafting exquisite watches like the GV2 Parachute Chronograph — a water-resistant beauty accented with yellow and red — and automatic timepieces more than worthy of a royal endorsement.

Past Sales Featuring Gevril

Sale Ended July 04, 2011


They'll only graduate once, so be sure to send them off in style: whether it's a celebratory outing, an accessory to get them prepped for the workplace, or a dazzling piece of jewelry to commemorate the day, we've got you covered.

Sale Ended June 02, 2012

The Boyfriend Watch

We love a little borrowed-from-the-boys style! And this collection of boyfriend watches is ticking proof that there’s no better time than now to add some serious weight to your wrist. Polished and dude-friendly, the timepieces in this sale range from hefty stainless steel numbers to grandpa-inspired leather and gold tickers. No matter what your personal style, you’ll find one that works for you.

Sale Ended August 20, 2011

Gevril Watches

Since 1758—the year that Jacques Gevril became the first exporter of Swiss timepieces with a watch made expressly for the King of Spain—Gevril has been one of the best names in the world of timepieces. With precision movements and styles ranging from the understated to the ornate, these pieces exceed even the most exacting standards (royal, or otherwise).

Sale Ended July 30, 2011

Right On Time: Timepieces We Love

Whether you're seeking a timepiece for daily wear or a watch that makes for a statement accessory, we've got an eclectic array here that has it all. Choose from cool men's styles, colorful (and interchangeable) straps, luxe exotic skins, classic silver, and timepieces dripping with diamonds—just to name a few.