What started out as a cocktail napkin sketch became Go GaGa: a collection of ergonomically safe and stylish diaper totes. Over brunch one day in the mid-aughts, Go GaGa founder Jill Cartwright and her friends were swapping parenting stories and realized that they all were concerned about the bumps and bruises they suffered as a result of using products that, while designed for children's safety, didn't consider parents' safety. Cartwright got to work, and in 2007 launched Go GaGa. With comfortable straps that distribute weight across the back and shoulders, and chic, eco-friendly designs, Go GaGa's tote bags have caught the eyes of parents everywhere — including Hollywood moms like Tori Spelling and Angela Bassett.
You may not mind bending over backwards for your tots—but there's no need to make things more difficult than they need to be! Enter Go GaGa, a line of ergonomically designed bags that are as chic as they are comfortable to carry. Choose from this array of different styles and colors—each equipped with plenty of compartments to keep your baby gear organized.