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About Go Gently Baby

Go Gently Baby aspires to help you teach your children "to love others, be kind to the Earth, and to Go Gently on their journey through life.” Based in southern California, this eco-friendly kids' clothing brand uses lots of natural dyes, water-based inks, and other sustainable materials, and locally produces its wares. Sweet, simple, and slightly edgy, Go Gently Baby's comfy knit collection includes super-soft cotton tees and 1960s-inspired “peace pants” (pants adorned with stitched peace signs) for boys, ruffled cardigans and nature-inspired print dresses for girls, and unisex jersey rompers and jumpsuits for babies and toddlers. Founded by designer Kristin Coia in 2007, Go Gently Baby won Natural Child World's 2012 "best fashion for baby" award. Go, baby, go!

New Sales Featuring Go Gently Baby

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Past Sales Featuring Go Gently Baby

Sale Ended January 29, 2014

Sweater Weather: Up to 70% Off

When it comes to wardrobe staples for children, cozy sweaters are at the top of the list in the snowy season. And fashionable kids are in luck with this selection of knits, as it offers sweaters, dresses, hats, scarves, and pants that combine equal parts warmth and of-the-moment design.

Sale Ended May 19, 2014

Casual Dresses

Perfect dresses for every occasion, from birthday parties to playtime.

Sale Ended March 12, 2014

Kids' Apparel

Stock up on graphic tees, colorful sneakers, and more everyday essentials.

Sale Ended March 11, 2014

Vintage-Inspired Tees & Jeans

Basics get a cool twist with classic cartoons, retro logos, and more hip graphics.

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