Go Gently Baby & more

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About Go Gently Baby

Go Gently Baby aspires to help you teach your children "to love others, be kind to the Earth, and to Go Gently on their journey through life.” Based in southern California, this eco-friendly kids' clothing brand uses lots of natural dyes, water-based inks, and other sustainable materials, and locally produces its wares. Sweet, simple, and slightly edgy, Go Gently Baby's comfy knit collection includes super-soft cotton tees and 1960s-inspired “peace pants” (pants adorned with stitched peace signs) for boys, ruffled cardigans and nature-inspired print dresses for girls, and unisex jersey rompers and jumpsuits for babies and toddlers. Founded by designer Kristin Coia in 2007, Go Gently Baby won Natural Child World's 2012 "best fashion for baby" award. Go, baby, go!

New Sales Featuring Go Gently Baby & more

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Past Sales Featuring Go Gently Baby & more

Sale Ended March 11, 2014

Vintage-Inspired Tees & Jeans

Basics get a cool twist with classic cartoons, retro logos, and more hip graphics.

Sale Ended June 10, 2014

Moi: Scandinavian Clothes

Adorably hip mix-and-match basics for babies and kids.

Sale Ended March 24, 2014

Casual Dresses

Perfect frocks to wear absolutely everywhere this spring.

Sale Ended December 12, 2011

Boys' Apparel

Kid clothes that come pre-approved by kids? That's what you'll find in this array of cute separates and dresses from designer Jane D'Haene. Each item has a seal of approval from her 5-year-old daughter named (you guessed it) Anais. And with the collection ranging from peacoats to hoodies to button-downs, your little guy is sure to become a fan of these comfy clothes as well.

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