Go Gently Baby aspires to help you teach your children "to love others, be kind to the Earth, and to Go Gently on their journey through life.” Based in southern California, this eco-friendly kids' clothing brand uses lots of natural dyes, water-based inks, and other sustainable materials, and locally produces its wares. Sweet, simple, and slightly edgy, Go Gently Baby's comfy knit collection includes super-soft cotton tees and 1960s-inspired “peace pants” (pants adorned with stitched peace signs) for boys, ruffled cardigans and nature-inspired print dresses for girls, and unisex jersey rompers and jumpsuits for babies and toddlers. Founded by designer Kristin Coia in 2007, Go Gently Baby won Natural Child World's 2012 "best fashion for baby" award. Go, baby, go!
Stock up on our most darling pieces
These picks won’t last long: Sought-after clothes, shoes, and accessories
Little ones need lots of clothes (spit-up is usually the culprit), and this sale has the basics: Onesies and two-piece sets in pastels, dresses in charming patterns, cozy sweaters for winter, and more.
Soft knit rompers, printed leggings, and more sweet steals for new bundles