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About Go Gently Baby

Go Gently Baby aspires to help you teach your children "to love others, be kind to the Earth, and to Go Gently on their journey through life.” Based in southern California, this eco-friendly kids' clothing brand uses lots of natural dyes, water-based inks, and other sustainable materials, and locally produces its wares. Sweet, simple, and slightly edgy, Go Gently Baby's comfy knit collection includes super-soft cotton tees and 1960s-inspired “peace pants” (pants adorned with stitched peace signs) for boys, ruffled cardigans and nature-inspired print dresses for girls, and unisex jersey rompers and jumpsuits for babies and toddlers. Founded by designer Kristin Coia in 2007, Go Gently Baby won Natural Child World's 2012 "best fashion for baby" award. Go, baby, go!

New Sales Featuring Go Gently Baby

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Past Sales Featuring Go Gently Baby

Sale Ended February 13, 2013

Almost Gone: One-of-a-Kind Kids' Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual clothes, cozy coats, charming shoes, and more.

Sale Ended February 06, 2016

Kids' Final Few

These picks won’t last long: Sought-after clothes, shoes, and accessories

Sale Ended December 28, 2015

Baby Clothes: From $15

Stock up on our most adorable outfits

Sale Ended December 28, 2012

The Best Baby Apparel: Up to 55% Off

We have the sweetest baby clothes on the market! Dress your munchkins in these soft onesies, dresses, and two-piece sets (some come with matching hats). Babies will look their cutest, and they'll be comfy too.

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