Gold Rush has a simple goal: to make children’s clothing that your little ones will remember long after they’ve grown up. Based in Japan, and with outposts in California, Gold Rush designs a collection of baby and kids’ clothes that’s both sporty and streetwise. Long-sleeve polos and varsity jackets for boys, and graphic tees and printed board shorts for girls, are perfect for the playground or the weekend outing with Mom and Dad. Made of soft cotton and well-worn denim, and emblazoned with school spirit-inspired designs, Gold Rush clothes are as cool and comfortable as they are classic.
Lasso some kids' cowboy boots and Western-inspired apparel for your little one
The moms on our children's team know all too well that choosing that first-day-of-school outfit can be a daunting task. That's why they've pulled together this back-to-school wardrobe sale, full of pieces that will have your tots prepared—and maybe even excited!—to head back to the classroom.
Rough-and-tumble boys can wear out their outfits quickly, and our team kept that in mind when we chose this selection of boys' clothes (let the summer fun begin!). Everything in this sale can stand up to the ultimate level of wear and tear.
Teaching your kids to "reduce, reuse, recycle"? With that in mind, we've put together some of our favorites from the brand known for repurposing sports jerseys, plaids, and frayed denim for the grade-school bunch. These broken-in jeans, tees, sweats, and button-downs for little surfers, athletes, and rock stars give new meaning to eco-chic.