Gold Rush & more

Featured Looks

About Gold Rush

Gold Rush has a simple goal: to make children’s clothing that your little ones will remember long after they’ve grown up. Based in Japan, and with outposts in California, Gold Rush designs a collection of baby and kids’ clothes that’s both sporty and streetwise. Long-sleeve polos and varsity jackets for boys, and graphic tees and printed board shorts for girls, are perfect for the playground or the weekend outing with Mom and Dad. Made of soft cotton and well-worn denim, and emblazoned with school spirit-inspired designs, Gold Rush clothes are as cool and comfortable as they are classic.