Featured Looks

See All Habitual Products

About Habitual

Habitual jeans are made with love. Founded in 2001 by husband-and-wife design team Michael and Nicole Colovos, this premium denim clothing brand hand-finishes each pair of jeans and adds special details such as cross-shaped stitching on the back pockets, or mantras sewn into the waistband. The fits are flattering and come in a range of styles, from the sexy, low-rise Standard Glory jeans in basic blue to brightly colored “Audrey” denim leggings, form-fitting flares and distressed styles for men. With its wide variety of washes and fits, Habitual denim offers a pair of jeans for everyone.

Past Sales Featuring Habitual

Sale Ended January 12, 2011

Shorts, Pants, & Rompers

The long and short of it: This versatile selection of shorts, cropped pants, and rompers is brimming with the must-have pieces you'll crave for your wardrobe. Choose from standouts like multi-color rompers and jumpsuits, lightweight linen shorts, and slouchy harem pants.

Sale Ended February 25, 2010

Designer Denim

Denim in the morning, denim in the evening, denim all weekend long. And why not? When they’re styled by some of the biggest brands in the business, true blues look fashionable around the clock. Scoop up a pair of high-waisted flares from Paige, skinnies from Rock and Republic, or trousers from Rogan — and don’t forget a micro-mini or two.

Sale Ended January 06, 2009

Habitual Jeans Men's

Habitual was founded in 2001 by husband and wife team, Michael and Nicole Colovos and has steadily become a leader in designer denim. With a focus on fit and intricate design details, such as their signature Maltese cross, The Colovos’ aim to capture the inherent character and qualities that denim offers. Every single piece of Habitual denim is hand finished, giving the brand its trademark look and every wash takes months to develop and fine-tune. In addition, Habitual back pockets (that have a unique angle and placement) are hand-placed on every jean. With distribution in top stores including Fred Segal, Barney’s New York and Saks Fifth Avenue, this sought-after denim brand is an exciting addition to Gilt Groupe.

Sale Ended July 05, 2010


Founded in 2001 by husband-and-wife team Michael and Nicole Colovos, Habitual’s hand-finished denim comes in a range of styles, washes and cuts to flatter every shape. Hug your curves in the skinny-leg, low-rise Glory jean, go retro in a pair of Twiggy flares, or pair your favorite summer sandals with the slim-fit, ankle-cropped Audrey jean.