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About Habitual

Habitual jeans are made with love. Founded in 2001 by husband-and-wife design team Michael and Nicole Colovos, this premium denim clothing brand hand-finishes each pair of jeans and adds special details such as cross-shaped stitching on the back pockets, or mantras sewn into the waistband. The fits are flattering and come in a range of styles, from the sexy, low-rise Standard Glory jeans in basic blue to brightly colored “Audrey” denim leggings, form-fitting flares and distressed styles for men. With its wide variety of washes and fits, Habitual denim offers a pair of jeans for everyone.

Past Sales Featuring Habitual

Sale Ended February 25, 2010

Designer Denim

Denim in the morning, denim in the evening, denim all weekend long. And why not? When they’re styled by some of the biggest brands in the business, true blues look fashionable around the clock. Scoop up a pair of high-waisted flares from Paige, skinnies from Rock and Republic, or trousers from Rogan — and don’t forget a micro-mini or two.

Sale Ended July 05, 2010


Founded in 2001 by husband-and-wife team Michael and Nicole Colovos, Habitual’s hand-finished denim comes in a range of styles, washes and cuts to flatter every shape. Hug your curves in the skinny-leg, low-rise Glory jean, go retro in a pair of Twiggy flares, or pair your favorite summer sandals with the slim-fit, ankle-cropped Audrey jean.

Sale Ended January 05, 2011

Almost Gone: One-of-a-Kind Women's Picks

From the boyfriend jeans to the drapey cardigans, all the looks in this treasure hunt of a sale are winners—which is why there are precious few of each left on our shelves. You'll find particularly gorgeous dresses from the likes of Lerario Beatriz and McQ as well as stellar blazers by Hugo Boss and Steven Alan, tees by Helmut Lang, and more.

Sale Ended March 01, 2011

Nautical: Get the Look

All aboard! Fashion has long borrowed from sailor's signature crisp style, and this nautical-inspired sale is devoted to just that. Navigate through a vast selection of stripey tops and cardigans, trim shorts and trousers, and precisely-tailored button-downs and blazers.