Hardy Amies designs clothes for the dapper man, from sharp suits to impeccable ties to sleek eyewear. Sir Edwin Hardy Amies was a new figure on Savile Row in London in the ‘40s, with a reputation for wicked wit and design flair. During the ‘60s, a decade characterized by a cultural revolution in which the established codes of British society were challenged and blurred, Sir Hardy democratized the idea of style, promoting ready-to-wear for men. He said, “I feel that some of the success I have achieved in designing clothes for men... is because I have been able to become a bridge between men of the established classes and those who shop in the High Street.” In 1964, his influential ABC of Men’s Fashion was published, a style guide that established his credentials as a fashion expert and opinionated arbiter of good taste.
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