Hardy Amies designs clothes for the dapper man, from sharp suits to impeccable ties to sleek eyewear. Sir Edwin Hardy Amies was a new figure on Savile Row in London in the ‘40s, with a reputation for wicked wit and design flair. During the ‘60s, a decade characterized by a cultural revolution in which the established codes of British society were challenged and blurred, Sir Hardy democratized the idea of style, promoting ready-to-wear for men. He said, “I feel that some of the success I have achieved in designing clothes for men... is because I have been able to become a bridge between men of the established classes and those who shop in the High Street.” In 1964, his influential ABC of Men’s Fashion was published, a style guide that established his credentials as a fashion expert and opinionated arbiter of good taste.
Who wore it best? You, in sharp tailoring guaranteed to get noticed
Tailoring essentials for modern gents, including suits, blazers, and outerwear, from a Savile Row institution
Handpicked steals from the past seven days
Fine cuts by a London menswear institution