Hurley International founder Bob Hurley spent a decade as the U.S. distributor for Billabong, the iconic Australian sportswear brand — a professional experience that gave him invaluable insights into the surf clothing business. Upon launching his eponymous fashion label in 1998, Hurley focused on designing brightly colored board shorts and almost instantly cemented his reputation as a swimwear favorite among fashion-conscious beach enthusiasts. Over the years Hurley has added comfortable jeans, hoodies, caps, and other streetwear to its collection, which remains rooted in its founder's love for the ocean, music and art. A Nike property since 2002, Hurley International continues to represent the cutting edge in surfwear with SIMA award-winning designs like the Phantom Fuse board short, which comes with patented waistband features.
If you’re headed on a vacation soon, a) we’re jealous and b) make sure you’re properly equipped to hit the beach in style. Don’t miss this collection of boardshorts, tees, tanks, and other essentials from the surfer-favorite brand to make this your most stylish vacation (and summer) yet.
With summer fast approaching, now’s the time to get your beach look in order. Which is where this selection of beachy essentials — flip-flips, graphic tees, tote bags, and swim trunks — comes in.
Summer's not over yet, which means there's still time to get your casual warm weather look in order. That's where this selection of essentials — chinos, shirts, shorts, swim trunks, cotton knits, and more — comes in.
With beach season in full gear, make sure you’re properly outfitted to hit the sand in style. Featuring a great assortment of colorful trunks and board shorts in a variety of styles, hues, and lengths, you’ll be sure to find the perfect pair for your next getaway.