Hurley International founder Bob Hurley spent a decade as the U.S. distributor for Billabong, the iconic Australian sportswear brand — a professional experience that gave him invaluable insights into the surf clothing business. Upon launching his eponymous fashion label in 1998, Hurley focused on designing brightly colored board shorts and almost instantly cemented his reputation as a swimwear favorite among fashion-conscious beach enthusiasts. Over the years Hurley has added comfortable jeans, hoodies, caps, and other streetwear to its collection, which remains rooted in its founder's love for the ocean, music and art. A Nike property since 2002, Hurley International continues to represent the cutting edge in surfwear with SIMA award-winning designs like the Phantom Fuse board short, which comes with patented waistband features.
Winter’s still hanging on, so you’d better be sure you have some solid, stylish outerwear to stave off the cold until the thaw. Check out this selection—from sharp wool trenches to tech-y puffers—to kit yourself out for the days ahead. Casual or formal, we’ve got just the thing to keep you feeling warm and looking smart.
The makers of the famous Hurley surfboards know a thing or two about surf style, as evident in this wild-riding sale of beachwear. From raglan rashguard tops to logo'd polos to hooded windbreakers, Hurley's got all 10 toes on the pulse of swim trends. And of course, this sale isn't lacking in bright boardshorts, which come in plaid, floral and colorblock patterns.
Our roundup of great picks under $50 is all about elevating your style without devastating your wallet. So whether you're looking to fill a gap in your wardrobe or to rebuild it entirely, we’ve got what you need to kit yourself out without breaking the bank.
Spot a piece that has your name on it? Snag it before it's too late—each item in this assortment is the only one left of its kind. Check back throughout the day for new styles, from versatile accessories perfect for the workday to dresses and layer-friendly separates you'll live in all season long.