Hurley International founder Bob Hurley spent a decade as the U.S. distributor for Billabong, the iconic Australian sportswear brand — a professional experience that gave him invaluable insights into the surf clothing business. Upon launching his eponymous fashion label in 1998, Hurley focused on designing brightly colored board shorts and almost instantly cemented his reputation as a swimwear favorite among fashion-conscious beach enthusiasts. Over the years Hurley has added comfortable jeans, hoodies, caps, and other streetwear to its collection, which remains rooted in its founder's love for the ocean, music and art. A Nike property since 2002, Hurley International continues to represent the cutting edge in surfwear with SIMA award-winning designs like the Phantom Fuse board short, which comes with patented waistband features.
With summer fast approaching, now’s the time to get your beach look in order. Which is where this selection of beachy essentials — flip-flips, graphic tees, tote bags, and swim trunks — comes in.
You’ve booked the flights, you’ve booked the hotel, now it’s time to get your wardrobe in order. Think bright, ocean-ready boardshorts and trunks from surfer-friendly brands Hurley and Maui and Sons, plus a slew of tees and tanks to complete your beach-bum look. Get it right, and the locals won’t even realize you’re not from around there.
Once in a while, we wind up with some great items that haven't found their way to a good home (read: yours). It’s tragic, we know. But there’s a silver lining — we've put all our stylish leftovers in one place for easy browsing (and picking). We’ve only got a few of each item in stock, so move fast before we run out.
With beach season in full gear, make sure you’re properly outfitted to hit the sand in style. Featuring a great assortment of colorful trunks and board shorts in a variety of styles, hues, and lengths, you’ll be sure to find the perfect pair for your next getaway.