Hurley International founder Bob Hurley spent a decade as the U.S. distributor for Billabong, the iconic Australian sportswear brand — a professional experience that gave him invaluable insights into the surf clothing business. Upon launching his eponymous fashion label in 1998, Hurley focused on designing brightly colored board shorts and almost instantly cemented his reputation as a swimwear favorite among fashion-conscious beach enthusiasts. Over the years Hurley has added comfortable jeans, hoodies, caps, and other streetwear to its collection, which remains rooted in its founder's love for the ocean, music and art. A Nike property since 2002, Hurley International continues to represent the cutting edge in surfwear with SIMA award-winning designs like the Phantom Fuse board short, which comes with patented waistband features.
If you’re headed on a vacation soon, a) we’re jealous and b) make sure you’re properly equipped to hit the beach in style. Don’t miss this collection of boardshorts, tees, tanks, and other essentials from the surfer-favorite brand to make this your most stylish vacation (and summer) yet.
With summer fast approaching, now’s the time to get your beach look in order. Which is where this selection of beachy essentials — flip-flips, graphic tees, tote bags, and swim trunks — comes in.
Military gear is the foundation of modern men’s apparel — from the bomber jacket to the business suit. That influence is on full display in this selection of jackets, cargos, tees, and backpacks, in olive, khaki, brown, and, of course, camo. However enthused you are about its history, one thing’s for sure: This stuff just looks cool.
You’ve booked the flights, you’ve booked the hotel, now it’s time to get your wardrobe in order. Think bright, ocean-ready boardshorts and trunks from surfer-friendly brands Hurley and Maui and Sons, plus a slew of tees and tanks to complete your beach-bum look. Get it right, and the locals won’t even realize you’re not from around there.