Hurley International founder Bob Hurley spent a decade as the U.S. distributor for Billabong, the iconic Australian sportswear brand — a professional experience that gave him invaluable insights into the surf clothing business. Upon launching his eponymous fashion label in 1998, Hurley focused on designing brightly colored board shorts and almost instantly cemented his reputation as a swimwear favorite among fashion-conscious beach enthusiasts. Over the years Hurley has added comfortable jeans, hoodies, caps, and other streetwear to its collection, which remains rooted in its founder's love for the ocean, music and art. A Nike property since 2002, Hurley International continues to represent the cutting edge in surfwear with SIMA award-winning designs like the Phantom Fuse board short, which comes with patented waistband features.
With summer fast approaching, now’s the time to get your beach look in order. Which is where this selection of beachy essentials — flip-flips, graphic tees, tote bags, and swim trunks — comes in.
Our favorite brands and styles from this week's sales
Coats by Vince Camuto, French Connection, and more, for a steal.
Henleys, colorblock tees, and more versatile streetwear.