Hurley International founder Bob Hurley spent a decade as the U.S. distributor for Billabong, the iconic Australian sportswear brand — a professional experience that gave him invaluable insights into the surf clothing business. Upon launching his eponymous fashion label in 1998, Hurley focused on designing brightly colored board shorts and almost instantly cemented his reputation as a swimwear favorite among fashion-conscious beach enthusiasts. Over the years Hurley has added comfortable jeans, hoodies, caps, and other streetwear to its collection, which remains rooted in its founder's love for the ocean, music and art. A Nike property since 2002, Hurley International continues to represent the cutting edge in surfwear with SIMA award-winning designs like the Phantom Fuse board short, which comes with patented waistband features.
With summer fast approaching, now’s the time to get your beach look in order. Which is where this selection of beachy essentials — flip-flips, graphic tees, tote bags, and swim trunks — comes in.
The makers of the famous Hurley surfboards know a thing or two about surf style, as evident in this wild-riding sale of beachwear. From raglan rashguard tops to logo'd polos to hooded windbreakers, Hurley's got all 10 toes on the pulse of swim trends. And of course, this sale isn't lacking in bright boardshorts, which come in plaid, floral and colorblock patterns.
Henleys, colorblock tees, and more versatile streetwear.
Guys, allow us to present the one-stop shop for all your warm-weather needs. This collection has everything from ties to trousers to trunks to keep you looking stylish through the dog days of summer. So whether you're building out a whole wardrobe, or grabbing that one piece you're missing, we've got you covered.