Hurley International founder Bob Hurley spent a decade as the U.S. distributor for Billabong, the iconic Australian sportswear brand — a professional experience that gave him invaluable insights into the surf clothing business. Upon launching his eponymous fashion label in 1998, Hurley focused on designing brightly colored board shorts and almost instantly cemented his reputation as a swimwear favorite among fashion-conscious beach enthusiasts. Over the years Hurley has added comfortable jeans, hoodies, caps, and other streetwear to its collection, which remains rooted in its founder's love for the ocean, music and art. A Nike property since 2002, Hurley International continues to represent the cutting edge in surfwear with SIMA award-winning designs like the Phantom Fuse board short, which comes with patented waistband features.
If you’re headed on a vacation soon, a) we’re jealous and b) make sure you’re properly equipped to hit the beach in style. Don’t miss this collection of boardshorts, tees, tanks, and other essentials from the surfer-favorite brand to make this your most stylish vacation (and summer) yet.
Our roundup of great picks under $50 is all about elevating your style without devastating your wallet. So whether you're looking to fill a gap in your wardrobe or to rebuild it entirely, we’ve got what you need to kit yourself out without breaking the bank.
Guys, allow us to present the one-stop shop for all your warm-weather needs. This collection has everything from ties to trousers to trunks to keep you looking stylish through the dog days of summer. So whether you're building out a whole wardrobe, or grabbing that one piece you're missing, we've got you covered.
When it comes to easygoing, laid-back cool, it’s no secret that the West Coat has things on lock. And that goes double for clothing that hails from here. Need proof? Just take a look at this curated collection of tees, boardshorts, hoodies, sneakers, and more.