Hurley International founder Bob Hurley spent a decade as the U.S. distributor for Billabong, the iconic Australian sportswear brand — a professional experience that gave him invaluable insights into the surf clothing business. Upon launching his eponymous fashion label in 1998, Hurley focused on designing brightly colored board shorts and almost instantly cemented his reputation as a swimwear favorite among fashion-conscious beach enthusiasts. Over the years Hurley has added comfortable jeans, hoodies, caps, and other streetwear to its collection, which remains rooted in its founder's love for the ocean, music and art. A Nike property since 2002, Hurley International continues to represent the cutting edge in surfwear with SIMA award-winning designs like the Phantom Fuse board short, which comes with patented waistband features.
Winter’s still hanging on, so you’d better be sure you have some solid, stylish outerwear to stave off the cold until the thaw. Check out this selection—from sharp wool trenches to tech-y puffers—to kit yourself out for the days ahead. Casual or formal, we’ve got just the thing to keep you feeling warm and looking smart.
With summer fast approaching, now’s the time to get your beach look in order. Which is where this selection of beachy essentials — flip-flips, graphic tees, tote bags, and swim trunks — comes in.
The makers of the famous Hurley surfboards know a thing or two about surf style, as evident in this wild-riding sale of beachwear. From raglan rashguard tops to logo'd polos to hooded windbreakers, Hurley's got all 10 toes on the pulse of swim trends. And of course, this sale isn't lacking in bright boardshorts, which come in plaid, floral and colorblock patterns.
You’ve booked the flights, you’ve booked the hotel, now it’s time to get your wardrobe in order. Think bright, ocean-ready boardshorts and trunks from surfer-friendly brands Hurley and Maui and Sons, plus a slew of tees and tanks to complete your beach-bum look. Get it right, and the locals won’t even realize you’re not from around there.