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About Hyden Yoo

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. His D.I.Y. spirit has served him well: Completely self-taught, Yoo has attracted praise from fashion editors and amassed his own army of followers. His military-inspired collections — sold at Urban Outfitters and other major shops — include crisp cotton blazers for men, boxy woven blouses for women, epaulet sweaters, and trim button-down shirts in a muted palette of army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs the chic menswear label Standard Issue. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

New Sales Featuring Hyden Yoo

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Past Sales Featuring Hyden Yoo

Sale Ended July 25, 2014

Swimming in Prints

Even if you wear a conservative suit to work, that’s no reason you can’t show off a bit of personality at the beach. That’s exactly what this selection is designed to help you do. Featuring trim, classically-cut trunks from brands like Brooks Brothers, 2(x)ist, Theory, and more, this sale has plenty of ways to stand out on the sand.

Sale Ended June 08, 2014

Wear This Now

Summer essentials from Tod's, Bailey of Hollywood, James Perse, and more.

Sale Ended May 19, 2014

Restock Your Closet

Whether you're enjoying Sunday coffee or hitting a dive bar with your buddies, this sale offers an array of casual essentials fit for the weekend. With a slew of jeans, tees, and henleys, this is the perfect time to breathe some new life into your casual wardrobe.

Sale Ended May 21, 2014

Short-Sleeve Button-Ups

At some point this summer it will be way too hot for long sleeves. When that time comes, make sure you’re prepared with our latest selection of stylish short sleeve button-ups. From plaids to stripes to checks, stay cool and in style no matter how high the temperature rises.

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