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About Hyden Yoo

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. His D.I.Y. spirit has served him well: Completely self-taught, Yoo has attracted praise from fashion editors and amassed his own army of followers. His military-inspired collections — sold at Urban Outfitters and other major shops — include crisp cotton blazers for men, boxy woven blouses for women, epaulet sweaters, and trim button-down shirts in a muted palette of army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs the chic menswear label Standard Issue. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

New Sales Featuring Hyden Yoo & more

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Past Sales Featuring Hyden Yoo & more

Sale Ended June 08, 2014

Wear This Now

Summer essentials from Tod's, Bailey of Hollywood, James Perse, and more.

Sale Ended July 20, 2014

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The summer essential, sorted for easy selection.

Sale Ended May 21, 2014

Short-Sleeve Button-Ups

At some point this summer it will be way too hot for long sleeves. When that time comes, make sure you’re prepared with our latest selection of stylish short sleeve button-ups. From plaids to stripes to checks, stay cool and in style no matter how high the temperature rises.

Sale Ended May 19, 2014

May Steals Under $30

Great discounts on warm-weather essentials from Ben Sherman, Tailgate, Boast, and more.

More Styles by Hyden Yoo