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About Hyden Yoo

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. His D.I.Y. spirit has served him well: Completely self-taught, Yoo has attracted praise from fashion editors and amassed his own army of followers. His military-inspired collections — sold at Urban Outfitters and other major shops — include crisp cotton blazers for men, boxy woven blouses for women, epaulet sweaters, and trim button-down shirts in a muted palette of army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs the chic menswear label Standard Issue. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

Past Sales Featuring Hyden Yoo & more

Sale Ended December 23, 2014

Winter Layering 101

Pile on these versatile hoodies, henleys, and more for a cool look that'll keep you warm.

Sale Ended February 20, 2015

Final Few

Score stylish apparel and accessories at a great price.

Sale Ended February 23, 2015

Cool Hunting

Update your closet with a lineup of cool-kid staples, by Sandro, Scotch & Soda, Save Khaki, and more.

Sale Ended December 22, 2014

Outerwear Feat. Calvin Klein Collection

Keep out the cold in style with these sleek jackets and coats.