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About Hyden Yoo

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. His D.I.Y. spirit has served him well: Completely self-taught, Yoo has attracted praise from fashion editors and amassed his own army of followers. His military-inspired collections — sold at Urban Outfitters and other major shops — include crisp cotton blazers for men, boxy woven blouses for women, epaulet sweaters, and trim button-down shirts in a muted palette of army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs the chic menswear label Standard Issue. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

New Sales Featuring Hyden Yoo & more

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Past Sales Featuring Hyden Yoo & more

Sale Ended June 08, 2014

Wear This Now

Summer essentials from Tod's, Bailey of Hollywood, James Perse, and more.

Sale Ended September 14, 2014

Rugged Weekend Wear

Outerwear, sweaters, and more for whatever out-of-the-cubicle adventures you have in store.

Sale Ended October 19, 2014

Thursday Style Sessions: Outerwear

Stylish jackets for any occasion, from some of the top names in menswear.

Sale Ended August 28, 2014

Button-Ups Feat. Psycho Bunny

Tailored shirts with a cheeky twist.

More Styles by Hyden Yoo