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About Hyden Yoo

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. His D.I.Y. spirit has served him well: Completely self-taught, Yoo has attracted praise from fashion editors and amassed his own army of followers. His military-inspired collections — sold at Urban Outfitters and other major shops — include crisp cotton blazers for men, boxy woven blouses for women, epaulet sweaters, and trim button-down shirts in a muted palette of army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs the chic menswear label Standard Issue. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

Past Sales Featuring Hyden Yoo & more

Sale Ended December 23, 2014

Winter Layering 101

Pile on these versatile hoodies, henleys, and more for a cool look that'll keep you warm.

Sale Ended February 23, 2015

Cool Hunting

Update your closet with a lineup of cool-kid staples, by Sandro, Scotch & Soda, Save Khaki, and more.

Sale Ended December 22, 2014

Outerwear Feat. Calvin Klein Collection

Keep out the cold in style with these sleek jackets and coats.

Sale Ended January 15, 2015

Date Night Style

Looks that won't let you down for a big night out.