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About Hyden Yoo

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. His D.I.Y. spirit has served him well: Completely self-taught, Yoo has attracted praise from fashion editors and amassed his own army of followers. His military-inspired collections — sold at Urban Outfitters and other major shops — include crisp cotton blazers for men, boxy woven blouses for women, epaulet sweaters, and trim button-down shirts in a muted palette of army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs the chic menswear label Standard Issue. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

New Sales Featuring Hyden Yoo

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Past Sales Featuring Hyden Yoo

Sale Ended June 08, 2014

Wear This Now

Summer essentials from Tod's, Bailey of Hollywood, James Perse, and more.

Sale Ended May 05, 2014

Spring Sweaters: Up to 70% Off

Layer up for those cooler spring evenings with this smart selection of lightweight knits, which ranges from striped cardigans to v-necks to hoodies. Hey, even if you find yourself forgoing the extra layer it’s always nice to have one around in case your lady friend gets chilly.

Sale Ended May 19, 2014

Restock Your Closet

Whether you're enjoying Sunday coffee or hitting a dive bar with your buddies, this sale offers an array of casual essentials fit for the weekend. With a slew of jeans, tees, and henleys, this is the perfect time to breathe some new life into your casual wardrobe.

Sale Ended May 21, 2014

Short-Sleeve Button-Ups

At some point this summer it will be way too hot for long sleeves. When that time comes, make sure you’re prepared with our latest selection of stylish short sleeve button-ups. From plaids to stripes to checks, stay cool and in style no matter how high the temperature rises.

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