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About Hyden Yoo

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. His D.I.Y. spirit has served him well: Completely self-taught, Yoo has attracted praise from fashion editors and amassed his own army of followers. His military-inspired collections — sold at Urban Outfitters and other major shops — include crisp cotton blazers for men, boxy woven blouses for women, epaulet sweaters, and trim button-down shirts in a muted palette of army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs the chic menswear label Standard Issue. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

New Sales Featuring Hyden Yoo & more

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Past Sales Featuring Hyden Yoo & more

Sale Ended December 27, 2015

Up to 80% Off: Outerwear

Score a new topcoat — or maybe two — with steals by John Varvatos, Rogue, and more

Sale Ended January 29, 2016

January Steals: Under $40

Upgrade your style without spending your family fortune

Sale Ended November 30, 2015

Sweaters: From $50

Half-zips, V-necks, and more sophisticated fall layering

Sale Ended February 09, 2016

Our Favorite Sweaters

Knit it & quit it

More Styles by Hyden Yoo