Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. His D.I.Y. spirit has served him well: Completely self-taught, Yoo has attracted praise from fashion editors and amassed his own army of followers. His military-inspired collections — sold at Urban Outfitters and other major shops — include crisp cotton blazers for men, boxy woven blouses for women, epaulet sweaters, and trim button-down shirts in a muted palette of army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs the chic menswear label Standard Issue. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.
Hyden Yoo is a New York designer who created his line three years ago. He set out to extend the utilization of the workplace wardrobe by updating the clothing men wear to their jobs. He formulated a strategy to create slim fitting dress shirts with shorter body lengths. This concept added value to a man’s wardrobe by allowing him to wear them to work, tucked in or to a social setting, un-tucked. The line has now evolved into a full collection with items ranging from suits to sweaters to coats and of course, shirts. Hyden still maintains his original concept when designing each season and delivers a traditional yet fashion forward look at the same time. He utilizes modern fits and adds subtle details to inject edginess in his, otherwise, classic pieces. Go behind the scenes with Hyden Yoo
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