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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

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Past Sales Featuring I Love Ugly

Sale Ended May 23, 2014

Statement Knits

It's a natural inclination to reach for darker colors during the dreary winter months. Equally as natural (and on trend) once the weather starts warming up? Colorful and patterned statement pieces that put some vibrancy into your look. Here, we've got everything you need to layer up in style — starring fashion stylist and man about town Ian Bradley — plus the season's coolest sweaters, sweatshirts, and more, from brands like John Varvatos, Marc by Marc Jacobs, and 7 for All Mankind.

Sale Ended May 21, 2014

Short-Sleeve Button-Ups

At some point this summer it will be way too hot for long sleeves. When that time comes, make sure you’re prepared with our latest selection of stylish short sleeve button-ups. From plaids to stripes to checks, stay cool and in style no matter how high the temperature rises.

Sale Ended June 01, 2014

Tees & Tanks

Keep it cool with warm-weather must-haves from Gant Rugger, Hurley, Alternative, and more.

Sale Ended March 19, 2014

Early Access: Outerwear Feat. Cole Haan

Spring is here to stay, and with that comes a need to reevaluate your wardrobe strategy. Refine yours with this selection from top brands like Theory, Marc by Marc Jacobs, and Brooks Brothers, from rain slickers to vests to windbreakers.

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