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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

New Sales Featuring I Love Ugly & more

Shop 2 New Sales

Past Sales Featuring I Love Ugly & more

Sale Ended August 07, 2014

Print It Out

Embrace the season's most eye-catching trend with this stylish assortment of shorts, shirts, trunks, and more. Shop the look in this sale, from Burkman Bros, Reyn Spooner, John Varvatos, and more.

Sale Ended May 19, 2014

May Steals Under $30

Great discounts on warm-weather essentials from Ben Sherman, Tailgate, Boast, and more.

Sale Ended August 18, 2014

Warm Days, Cool Nights

Swim trunks, hoodies, and more for those long stretches at the beach.

Sale Ended August 07, 2014

Destination: Seoul

Sleek and minimal blazers, footwear, and more inspired by South Korean street style.

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