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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

Past Sales Featuring I Love Ugly & more

Sale Ended August 07, 2014

Print It Out

Embrace the season's most eye-catching trend with this stylish assortment of shorts, shirts, trunks, and more. Shop the look in this sale, from Burkman Bros, Reyn Spooner, John Varvatos, and more.

Sale Ended November 17, 2014

Chapter & More

Graphic tees, joggers, and other ways to kick back in style.

Sale Ended January 09, 2015

Mobile First Look: Final Sale Outerwear

Coats and jackets to keep you looking good in any climate.

Sale Ended December 11, 2014

Outerwear Under $100

Coats by Vince Camuto, French Connection, and more, for a steal.

More Styles by I Love Ugly