I Love Ugly

I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

New I Love Ugly Sales

Past Sales Featuring I Love Ugly

I Love Ugly Light Layers
SALE ENDED ON: April 16, 2014

Light Layers

Hoodies, henleys, tees, and more versatile ways to stay warm as the seasons change.
I Love Ugly Active-Inspired Looks
SALE ENDED ON: April 15, 2014

Active-Inspired Looks

You may have heard that it’s cool to wear sweats on the streets now. That’s definitely true — it’s a trend that’s taken over both the runways and the streets — with one caveat: They need to be in a slim cut just like your other clothes. These hoodies, shoes, jackets, and more will look equally good whether you’re hitting the gym, hiking in the woods, or walking to your nearest watering hole.
I Love Ugly Music Festival Must-Haves
SALE ENDED ON: April 12, 2014

Music Festival Must-Haves

Colorful tees, tanks, shorts, and more that’ll have you rocking out in style this spring, from top brands including Gant Rugger, Marc by Marc Jacobs, Original Penguin, and more.
I Love Ugly Merch Madness
SALE ENDED ON: April 8, 2014

Merch Madness

Today's the big finale, so what better way to showcase your affiliation than with a tee from Todd Snyder's great brand Tailgate. To help you look the part, we've assembled a selection of tees, jeans, and sweaters, so you'll be celebrating in style.

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