I Love Ugly & more

Featured Looks

See All I Love Ugly Products

About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

New Sales Featuring I Love Ugly

Shop 3 New Sales

Past Sales Featuring I Love Ugly

Sale Ended July 07, 2014

Button-Up Shirts: Up to 80% Off

Upgrade your wovens arsenal with this selection from some of our favorite brands including Theory, J. Lindeberg, and Marc by Marc Jacobs. Whether you're looking for a rugged work shirt, a casual sport shirt, or a crisp dress shirt, you'll find all that and more, here.

Sale Ended March 19, 2014

Early Access: Outerwear Feat. Cole Haan

Spring is here to stay, and with that comes a need to reevaluate your wardrobe strategy. Refine yours with this selection from top brands like Theory, Marc by Marc Jacobs, and Brooks Brothers, from rain slickers to vests to windbreakers.

Sale Ended April 01, 2014

Sunday Night Steals

End the weekend on a high note with a great deal on pieces from some of your favorite designers, including 7 for All Mankind, John Varvatos, and Gant, among others. You’ll find everything here from watches and shades to sportcoats and cufflinks. It’s the kind of selection you’ll want to tell your friends about — but only after you’ve made your picks.

Sale Ended June 22, 2014

Size: XS-S

The casual summer essential, in every color under the sun.

More Styles by I Love Ugly