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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

New Sales Featuring I Love Ugly

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Past Sales Featuring I Love Ugly

Sale Ended July 25, 2014

Swimming in Prints

Even if you wear a conservative suit to work, that’s no reason you can’t show off a bit of personality at the beach. That’s exactly what this selection is designed to help you do. Featuring trim, classically-cut trunks from brands like Brooks Brothers, 2(x)ist, Theory, and more, this sale has plenty of ways to stand out on the sand.

Sale Ended May 19, 2014

May Steals Under $30

Great discounts on warm-weather essentials from Ben Sherman, Tailgate, Boast, and more.

Sale Ended August 01, 2014

Final Few

Once in a while, we wind up with some great items that haven't found their way to a good home (read: yours). It’s tragic, we know. But there’s a silver lining — we've put all those stylish pieces in one place for easy browsing (and picking). We’ve only got a few of each item in stock, so move fast before we run out.

Sale Ended March 22, 2014

March Steals Under $40

Amazing deals on spring-ready casual essentials from Original Penguin, Vince, and more.

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