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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

New Sales Featuring I Love Ugly & more

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Past Sales Featuring I Love Ugly & more

Sale Ended August 03, 2014

Tees & Tanks: Up to 70% Off

Keep it cool with warm-weather must-haves from BLK DNM, WeSC, Alternative, and more.

Sale Ended September 22, 2014

Weekend Basics: Henleys & Hoodies

Layer your look with loungewear by James Perse, Orlebar Brown, French Connection, and more.

Sale Ended June 28, 2014

32-33

Featuring pants in hues from khaki to gray to olive and more, as well as always-cool camo, this sale features a ton of stylish ways to keep cool in style this summer.

Sale Ended December 31, 2013

Sunday Night Steals

End the weekend on a high note with a great deal on some of menswear’s greatest hits. Here you’ll find everything from denim and sneakers, to bomber jackets and topcoats. It’s the kind of selection you’ll want to tell your friends about (but only after you’ve made your picks).

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