I Love Ugly & more

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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

New Sales Featuring I Love Ugly & more

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Past Sales Featuring I Love Ugly & more

Sale Ended March 06, 2015

Must-Have Sportswear Feat. Eleven Paris

Casual essentials with an edge, by some of menswear's coolest emerging labels.

Sale Ended July 03, 2015

Go-To's for Every Guy Feat. Steven Alan

Effortless button-ups, quality khakis, and more essential men’s wear for your wardrobe

Sale Ended January 08, 2015

Unyforme & Publish Brand

Off-duty gear designed with a streetwear sensibility.

Sale Ended April 15, 2015

Early Access: Essentials With an Edge Feat. Eleven Paris

Laid-back basics with an edge made for living the good life

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