I Love Ugly & more

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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

Past Sales Featuring I Love Ugly & more

Sale Ended September 01, 2015

Weekend Warrior Denim & More

Go-to jeans in every wash to pair with your other off-duty essentials

Sale Ended July 21, 2015

Fresh Sweats

Comfortable workout gear that can keep up with you beyond the gym

Sale Ended July 03, 2015

Go-To's for Every Guy Feat. Steven Alan

Effortless button-ups, quality khakis, and more essential men’s wear for your wardrobe

Sale Ended May 27, 2015

Everyday Essentials Feat. I Love Ugly

Graphic button-ups and joggers by the cool New Zealand label, plus more downtime essentials

More Styles by I Love Ugly