I Love Ugly & more

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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

Past Sales Featuring I Love Ugly & more

Sale Ended March 06, 2015

Must-Have Sportswear Feat. Eleven Paris

Casual essentials with an edge, by some of menswear's coolest emerging labels.

Sale Ended November 17, 2014

Chapter & More

Graphic tees, joggers, and other ways to kick back in style.

Sale Ended March 09, 2015

The New Short-Sleeve Shirt

Reinvent your warm-weather wardrobe with graphic tees, printed button-ups, and more.

Sale Ended April 06, 2015

Unyforme

Casual essentials with attitude, from hoodies to slim sweats

More Styles by I Love Ugly