I Love Ugly & more

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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

New Sales Featuring I Love Ugly & more

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Past Sales Featuring I Love Ugly & more

Sale Ended December 27, 2015

Up to 80% Off: Outerwear

Score a new topcoat — or maybe two — with steals by John Varvatos, Rogue, and more

Sale Ended September 01, 2015

Weekend Warrior Denim & More

Go-to jeans in every wash to pair with your other off-duty essentials

Sale Ended October 14, 2015

Up to 70% Off: Sportshirts

Steals on button-ups for every day of the week

Sale Ended July 21, 2015

Fresh Sweats

Comfortable workout gear that can keep up with you beyond the gym

More Styles by I Love Ugly