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About Imitation

Launched a decade ago by style icon Tara Subkoff, Imitation (then known as Imitation of Christ) began as a concept line created from secondhand and vintage gems. Championed by the all of the coolest kids in fashion, the line has evolved into something that’s a bit more minimalist—although it’s far from boring. Think streamlined trenches, double-breasted shifts, silver crop tops and floor-length capes.

Past Sales Featuring Imitation

Sale Ended February 13, 2012

Two Days Left for Valentine's Day

It's not too late to shop for Valentine's Day! Take a look at this inspired gift selection — everything is guaranteed to arrive by February 14th.

Sale Ended May 15, 2012

Sunday Night Steals: Apparel & Accessories

Want to score of-the-moment styles by some of your favorite designer names for less? This inspired mix of essential flats, booties, totes, belts, handbags, and more from some of our favorite designer names makes dressing for the warm weather a total breeze. Happy Sunday!

Sale Ended June 01, 2012


You may have known this line under its former name, Imitation of Christ, but its latest iteration, from visionary designer Tara Subkoff, is just as hip. Based on a delicate color palette of ivory, gray, blush, and sheer black, the label's comfy-hip clothes adhere to a minimalist aesthetic, meaning flowing tunics, curve-hugging minis, and floor-length dresses that could double as nightgowns. And remember: muted never means boring at Imitation — just ask Chloe Sevigny, who wears the label with pride.

Sale Ended October 03, 2011

Grayed Out: Apparel & Accessories

Grey was one of the most ubiquitous colors on the runways this fall, seen in every incarnation from dresses and pants to clutches and shoes. Great news: We’re offering a closet full of subtle grey goodies from Marni, Missoni, Vera Wang, Black Halo, Imitation, and many more.