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About Imitation

Launched a decade ago by style icon Tara Subkoff, Imitation (then known as Imitation of Christ) began as a concept line created from secondhand and vintage gems. Championed by the all of the coolest kids in fashion, the line has evolved into something that’s a bit more minimalist—although it’s far from boring. Think streamlined trenches, double-breasted shifts, silver crop tops and floor-length capes.

Past Sales Featuring Imitation

Sale Ended November 14, 2012

Best Dressed: The Everyday Dress

Aside from its ultra-feminine appeal, the beauty of the everyday dress lies in its throw-on-and-go ease. From pretty, printed frocks to neutral dresses perfect for the office — by Tart, Tocca, and others — these stunners require little more than tights, a chic pair of heels, and a cool fall jacket to make you look perfectly put together.

Sale Ended June 01, 2012


You may have known this line under its former name, Imitation of Christ, but its latest iteration, from visionary designer Tara Subkoff, is just as hip. Based on a delicate color palette of ivory, gray, blush, and sheer black, the label's comfy-hip clothes adhere to a minimalist aesthetic, meaning flowing tunics, curve-hugging minis, and floor-length dresses that could double as nightgowns. And remember: muted never means boring at Imitation — just ask Chloe Sevigny, who wears the label with pride.

Sale Ended June 22, 2012

Beach Party

Summer is here, and if you’re like us, that means a full social calendar — even during the week. Take the guesswork out of what to wear when the sun goes down with this incredible sale. We’ve broken it down by occasion: Rooftop party, cocktails at a lounge, beach party, and date night dinner. Have your pick of versatile neutrals, bold prints, breezy dresses, and more: All in the name of throw-on-and-go ease.

Sale Ended September 14, 2012

The Little Black Dress

How many wardrobe staples have earned their own acronyms? The LBDs in this sale — from ruffled and frilly numbers to sleek and simple options — deliver the same brand of effortless chic that has made the style a staple since the dawn of modern fashion. Pair your LBD with colorful heels or sexy boots for a look that will turn heads all season long.