Improvd

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About Improvd

Avant-garde meets accessible in Improvd, the affordable couture clothing line by Sam Ben-Avraham (founder of NYC cult boutique Atrium) and Valentino Vettori (formerly of the fashion brand Diesel). Founded in 2010, Improvd pairs timeless minimalist style with high-end sophistication to create one-of-a-kind looks: A stitched lamb leather jacket distinguished by an asymmetrical zip-front closure, a graphic-print wrap dress in green ombre modal, and pieces like the Ophelia coat — a wool shawl wrap featuring an uneven handkerchief hem. Improvd’s collection also includes all your favorite wardrobe staples, including skinny jeans and solid-color button-down blouses. This emerging label has quickly become a hit among celebrities such as Olivia Palermo and Nicki Minaj.

Past Sales Featuring Improvd

Sale Ended August 13, 2012

Shades of Blue

This summer, we’ve got the blues: From deep, saturated indigos to the palest smoky periwinkle to the brightest aqua, fashion's blue period is officially happening. Slip on a frock in the shade of your choice, go nautical in cool sea-colored shorts, or add a hint of the hue with a lightweight vest or tee.

Sale Ended August 28, 2012

Shades of Gray

There's nothing drab about this crop of grays. Lace tops, striped turtlenecks, layer-ready vests, and comfy tees are joined by decidedly more daring pieces: just look at standouts like the dramatic silk trousers, the edgy asymmetric trench, and the woven canvas coat — from names like Marni, Derek Lam, Vince, and more.

Sale Ended July 10, 2012

Improvd

Minimalist meets avant-garde in Improvd, the rising label that marries a subdued color palette with fashion-forward silhouettes. Today’s selections include pieces that will help you celebrate summer — and beat the heat — with panache: sexy tanks, wrap blouses, cool printed pants, easy dresses, and lots more.

Sale Ended November 26, 2012

Outerwear Under $200

With frosty weather in full force, it’s time to stock up on chic, winter-ready toppers for yourself and everyone on your list. The avant-garde cuts, eclectic fabrics, and artful details that define the sleek, modern picks in this sale are guaranteed to be the stars of the coat check. What’s not to love?