Avant-garde meets accessible in Improvd, the affordable couture clothing line by Sam Ben-Avraham (founder of NYC cult boutique Atrium) and Valentino Vettori (formerly of the fashion brand Diesel). Founded in 2010, Improvd pairs timeless minimalist style with high-end sophistication to create one-of-a-kind looks: A stitched lamb leather jacket distinguished by an asymmetrical zip-front closure, a graphic-print wrap dress in green ombre modal, and pieces like the Ophelia coat — a wool shawl wrap featuring an uneven handkerchief hem. Improvd’s collection also includes all your favorite wardrobe staples, including skinny jeans and solid-color button-down blouses. This emerging label has quickly become a hit among celebrities such as Olivia Palermo and Nicki Minaj.

Past Sales Featuring Improvd

Improvd Gryphon, Hanii Y & More
SALE ENDED ON: March 29, 2013

Gryphon, Hanii Y & More

Add some sophisticated edge to your wardrobe with this neutrals-rich collection from some of the sleekest contemporary labels. Stock up on must-haves from structured blazers and asymmetrical jersey dresses to high-waisted pants and lightweight coats. And if you’re after a little color, look for pops of scarlet and ocean blue on chic sweaters and separates, all from top brands like Gryphon, Hanii Y, Edun, and Helmut Lang.
Improvd Best of the Blues: Dresses & Tops
SALE ENDED ON: March 5, 2013

Best of the Blues: Dresses & Tops

With a palette ranging from deep navy to bright cobalt, fashion's blue period has officially begun. Slip into a flattering jersey or belted silk dress in the indigo hue of your choice, or try a breezy button-down, printed peasant blouse or draped cashmere knit to add a rich pop of color to your best black pants.
Improvd Last Chance: Apparel Up to 80% Off
SALE ENDED ON: February 18, 2013

Last Chance: Apparel Up to 80% Off

There’s still time to pick up stylish wintertime staples — and you’ll fall in love with these casual must-haves, each with a hint of luxe. Today’s sale features essentials like easy jersey dresses and colorful wool coats, along with cozy cashmere knits (striped pullovers, turtlenecks, draped cardigans) so chic they'll have you wishing for a few more months of winter.
Improvd Brands We Love: Issa London & More
SALE ENDED ON: February 7, 2013

Brands We Love: Issa London & More

With that certain special holiday upon us — does February 14 ring a bell? — it’s time for a heavy dose of ultra-feminine glamour. Your new must-haves await you in this collection of ladylike fashions from some of our best-loved brands. Think fluid wrap dresses from Kate Middleton’s favorite, Issa London; sumptuous sweaters and cardigans from Ulla Johnson, and much more. This mix has plenty of polished pieces made for a picture-perfect look: Think high-spirited prints, flattering flared trousers, and elegant silk blouses.
Improvd Runway Report: High-Fashion Hues
SALE ENDED ON: January 31, 2013

Runway Report: High-Fashion Hues

With Fashion Week right around the corner, there’s no time like the present to showcase a catwalk-inspired collection of must-have color. We’ve got skinny jeans, sleek button-downs, sweaters, and pencil skirts rendered in rich, eye-catching hues such as peacock blue, berry pink, and olive green, to name a few. We've also got an assortment of dresses that are sure to please, from silk shifts to pretty tunics. Ladies, it's time to show your true colors.
Improvd Brands We Love: Stretta & More
SALE ENDED ON: January 31, 2013

Brands We Love: Stretta & More

From bandage dresses and bodycon mini skirts to sultry silk blouses and more, this collection from beloved brands like Stretta, Paul and Joe, and Mackage offers the perfect mix of sex appeal and charm for this season and beyond. Top these chic pieces with a blazer by day and add a leather jacket or glittering stiletto heels for night!
Improvd Dresses for Now and Later
SALE ENDED ON: January 28, 2013

Dresses for Now and Later

When it comes to that effortless piece you can wear again and again, nothing beats a beautiful dress. Stock up on silk numbers, flattering wraps, and curve-hugging sheaths to add some feminine flair to your winter look. The best part? You can trade in your tights and booties for bare legs and sandals when spring comes calling.

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