UK-based fashion designer Baukjen de Swaan Arons founded Isabella Oliver after struggling to find flattering yet comfortable designer maternity clothes during her first pregnancy. Launched in 2003, Isabella Oliver features elegant ruched tank dresses and jersey maternity dresses for weddings and other special occasions, luxe loungewear, effortless trench coats and sequined blazers, skinny jeans, and accessories such as colorful beaded necklaces and leather clutch handbags. Inspired by the women of London, Isabella Oliver reflects de Swaan Arons’ obsession with perfect fits and detailing. The label has caught the attention of celebrities like Angelina Jolie, Selma Blair, and Gwen Stefani.