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About Isabella Oliver

UK-based fashion designer Baukjen de Swaan Arons founded Isabella Oliver after struggling to find flattering yet comfortable designer maternity clothes during her first pregnancy. Launched in 2003, Isabella Oliver features elegant ruched tank dresses and jersey maternity dresses for weddings and other special occasions, luxe loungewear, effortless trench coats and sequined blazers, skinny jeans, and accessories such as colorful beaded necklaces and leather clutch handbags. Inspired by the women of London, Isabella Oliver reflects de Swaan Arons’ obsession with perfect fits and detailing. The label has caught the attention of celebrities like Angelina Jolie, Selma Blair, and Gwen Stefani.

Past Sales Featuring Isabella Oliver & more

Sale Ended September 20, 2014

HATCH Collection Maternity

Trend-infused pieces spotted on A-list moms like Gwen Stefani and Scarlett Johansson.

Sale Ended May 23, 2013

HATCH Collection

Celebrate your bump with a finely edited collection of chic spring and summer essentials. The comfortable line was created for women to wear before, during, and after their pregnancies — think ultra-flattering dresses, pants, and shorts. Plus, check out the new <a href='http://wp.me/p1ZMsG-jv0'>HATCH-to-Hospital</a> kit, which features everything moms-to-be need on delivery day.

Sale Ended October 16, 2014

Maternity Essentials: Up to 75% Off

Figure-skimming dresses, stretch skinny jeans, and more flattering wardrobe steals.

Sale Ended August 20, 2013

Top Maternity & Gear Brands

Our buyers chose the products here with style-savvy mamas in mind. For maternity, you'll find sleek styles from Eva Alexander, NOM, and Rachel Pally. When it comes to gear, we have BabyBjörn carriers, Britax strollers, and Danzo diaper bags. #ShopTillYouPop