Issa London

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About Issa London

Issa London — the label behind the sleek blue dress Kate Middleton famously wore when announcing her engagement to Prince William — specializes in ultra-feminine glamour. Founder and creative director Daniella Helayel infuses her elegantly draping clothing with the bright colors, nature-based motifs, and laid-back vibe that informed her childhood upbringing on the outskirts of Rio de Janeiro. Now based in London, Helayel has become a favorite among royals and celebs for her flowing maxi-dresses, sunny cotton mini-dresses, Warhol-print chiffon cape dresses and kaftans, and regal jackets and coats. With collections inspired by pop art, deep-sea fauna, Biblical tales, and other eclectic sources, Issa London makes clothing fit for a queen (or queen-to-be).

Past Sales Featuring Issa London

Sale Ended November 30, 2012

Issa London, ADAM & More

With the holiday season upon us, it’s time for a much-needed dose of ultra-feminine glamour. Your new must-haves await you in this collection of party-ready fashions from some of our best-loved brands. Think silky wrap dresses from Kate Middleton’s favorite, Issa London; pleated frocks and sharp suiting from <span>ADAM</span>, and more. This mix has plenty of festive looks made for decking the halls in style: Think leather trimmed sheaths, silky blouses, and printed blazers.

Sale Ended April 11, 2013

Dresses From Issa London & More

It’s a fact — the sunny weather has this innate ability to bring out one's inner girly girl and put you in the mood for dresses. Shop the flirtatious (and figure-flattering) mix here, where you’ll find everything from sweeping silk kimono maxis to lemon-printed wraps from brands like Issa London (often spotted on Kate Middleton and her sister, Pippa) and more.

Sale Ended December 15, 2013

Last of Their Kind: Up to 80%

From party-ready frocks to winter-ready jackets, these must-have picks are sure to go fast.

Sale Ended January 15, 2013

It's a Wrap: Figure-Flattering Dresses

No stylish woman's closet is complete without a go-to wrap dress. It complements every body type and creates that sought-after hourglass shape we all adore! Whether you choose a solid style or a playfully printed version, in luxe crepe, silk, or super-soft jersey, you're sure to look polished and spot-on no matter what the day holds.