IT Denim

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About IT Denim

Founded in 2003, !iT denim quickly made a name for itself as a leader in women's denim thanks to its curvy fits and of-the-moment silhouettes. It wasn't long before blues-lovers flocked to the brand (it even garnered Oprah's endorsement). !iT has since expanded to create kids' jeans too, marked by the unique washes that make this denim brand unique.

Past Sales Featuring IT Denim

Sale Ended October 19, 2011

The Girls' Shop

Cooler days mean bundling up, and everyone knows that only makes things cuter when it comes to your kids. Layer-friendly dresses, warm sweaters, fuzzy boots, knit hats, and other fun accessories—this sale is packed with some of our favorite looks for girls. And since this bunch includes both versatile neutrals and playful brights, she'll have plenty to choose from no matter her style.

Sale Ended May 18, 2012

Best of the West: Kids' Cowboy Boots & More

Lasso some kids' cowboy boots and Western-inspired apparel for your little one

Sale Ended September 06, 2011

den-im/noun: A (Back-to-School) Rugged Cotton Twill Textile

When it comes to back-to-school outfits, denim is the building block upon which many a cool kids look is built. And there's no shortage of styles you and your kids will love in this sale: We've got flares, capris, straight-leg styles, and, yes, jeggings—plus other essentials like cool cargos and denim jackets they'll wear all year round.

Sale Ended July 16, 2012

Girls' Apparel Under $25

We've hand-picked a huge selection of clothes for your little girl (this sale has more than 100 looks!). Choose from casual jeans, tees, and shorts for play, plus skirts and dresses for days when your glamour girl wants to dress up.