“Easy for parents, comfy on kids,” is the signature slogan of the designer kids’ clothing company Joah Love. Based in Los Angeles, Joah Love dresses kids ages six months to 14 years in outfits that are both comfortable and cool (there’s even a “Cool, Bro.” t-shirt for the chillest kiddo in your life). For your littlest ones, Joah Love Baby includes ruffled bloomer-and-dress sets for girls and preppy pants combos for boys; older kids can choose their looks from a wide assortment of shirts, hoodies, and other wardrobe staples. Available in stores from Palm Springs to Japan, this label has proven to be a hit among celebrity babies: Violet Affleck and Mason Disick (the son of Kourtney Kardashian) have both been photographed wearing their fave Joah Love fashions.
Stock up for sunny days: Shorts, tees, swimsuits, and more
Standouts from the week's most popular sales
They'll make waves in all-American colors and seaworthy prints
Happy-go-lucky play clothes that'll take them from recess to weekend