Joe-Ella designs dresses to make all of your little girl’s princess dreams come true. Based in Toronto, this esteemed children’s clothing brand uses flower appliqués, satiny sashes, ruffled hemlines, gathered bodices and bows to create super-sweet frocks for baby fashionistas and girls up to size 16. From purple cotton dresses printed with white butterflies to glittery sequined numbers in summery fuchsia, Joe-Ella’s stunning dress collection offers the perfect outfit for her next holiday party or special occasion.
Print-splashed dresses, graphic tees, and more from a pack of labels we love.
Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.
Fill her closet with pretty little pieces she'll love.
She'll be party-ready in dainty summer prints and playful embroidery.