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About Joe-Ella

Joe-Ella designs dresses to make all of your little girl’s princess dreams come true. Based in Toronto, this esteemed children’s clothing brand uses flower appliqués, satiny sashes, ruffled hemlines, gathered bodices and bows to create super-sweet frocks for baby fashionistas and girls up to size 16. From purple cotton dresses printed with white butterflies to glittery sequined numbers in summery fuchsia, Joe-Ella’s stunning dress collection offers the perfect outfit for her next holiday party or special occasion.

New Sales Featuring Joe-Ella

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Past Sales Featuring Joe-Ella

Sale Ended May 13, 2014

Aden + Anais

Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.

Sale Ended June 28, 2014

Early Access: Super-Sweet Dresses Feat. Pippa & Julie

She'll be party-ready in dainty summer prints and playful embroidery.

Sale Ended March 28, 2014

Halabaloo

These sweet dresses will be a treat for your little glamour girl. Halabaloo serves up ensembles with flower appliques, bows, ruffles, and other charming embellishments that will help your little one get her twirl on. We love the Precious Pleated Dress — it will help your mini stylista spring into summer!

Sale Ended October 19, 2013

Girls' Dress-Up: Featuring Isabel Garreton

When it comes to dressing for special occasions, beauty is all in the details: Not only are the garments shown here by Isabel Garreton embroidered by hand, they're made by underprivileged women in an ethical workplace in Chile. "The dresses in this selection are perfect for special occasions, including First Communion and birthday parties," says Katie, our apparel buyer.

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