Looks still available

See All Joe-Ella Products

About Joe-Ella

Joe-Ella designs dresses to make all of your little girl’s princess dreams come true. Based in Toronto, this esteemed children’s clothing brand uses flower appliqués, satiny sashes, ruffled hemlines, gathered bodices and bows to create super-sweet frocks for baby fashionistas and girls up to size 16. From purple cotton dresses printed with white butterflies to glittery sequined numbers in summery fuchsia, Joe-Ella’s stunning dress collection offers the perfect outfit for her next holiday party or special occasion.

New Sales Featuring Joe-Ella

Shop 1 New Sales

Past Sales Featuring Joe-Ella

Sale Ended May 10, 2015

Joe-Ella Dresses: Up to 60% Off

Prep her for every occasion with a kaleidoscope of pretty pieces

Sale Ended August 26, 2014

Early Access: Twirl Into Fall: Joe-Ella Dresses

She'll be ready to party in these bright, playful pieces.

Sale Ended February 16, 2015

Early Access: Cute Girls' Dresses Feat. Sweet Cottontail

Pretty little frocks in the most charming colors and prints.

Sale Ended December 23, 2014

Early Access: Joe-Ella Dresses

Playful, special-occasion pieces that are made to party.