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About Joe-Ella

Joe-Ella designs dresses to make all of your little girl’s princess dreams come true. Based in Toronto, this esteemed children’s clothing brand uses flower appliqués, satiny sashes, ruffled hemlines, gathered bodices and bows to create super-sweet frocks for baby fashionistas and girls up to size 16. From purple cotton dresses printed with white butterflies to glittery sequined numbers in summery fuchsia, Joe-Ella’s stunning dress collection offers the perfect outfit for her next holiday party or special occasion.

New Sales Featuring Joe-Ella & more

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Past Sales Featuring Joe-Ella & more

Sale Ended May 10, 2015

Joe-Ella Dresses: Up to 60% Off

Prep her for every occasion with a kaleidoscope of pretty pieces

Sale Ended August 29, 2014

Our Favorite Brands: Beetlejuice & More

Print-splashed dresses, graphic tees, and more from a pack of labels we love.

Sale Ended March 17, 2015

Twirl-Worthy Spring Dresses

Life-of-the-party pieces with plenty of whimsical frills.

Sale Ended June 28, 2014

Early Access: Super-Sweet Dresses Feat. Pippa & Julie

She'll be party-ready in dainty summer prints and playful embroidery.

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