After launching his eponymous line of clothes in 2000 and receiving CFDA’s Perry Ellis Award for Menswear, Varvatos launched his second line, Star USA. This line’s focus is on creating younger, more affordable, key pieces for men. Clean and utilitarian, Star USA is an amalgamation of classic and modern basics that are both unique and wearable, translating into a line that builds upon the cool, effortless American aesthetic for which Varvatos is best known. John Varvatos Star USA in sold in such stores as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, Barneys, and Holt Renfrew and in the company’s own nationwide boutiques. Now, most excitingly, John Varvatos will launch Gilt Groupe’s sales for men.
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